GDPR is a new set of rules governing the privacy and security of personal data belonging to EU residents. The new protection act will make significant changes to privacy laws and will replace the outdated Data Protection Directive from 1995. The goal of GDPR is to protect all European Union residents from privacy and data breaches. It mandates higher standards for how companies can use personal data. Under GDPR, EU residents will have more control, transparency, and safety over how their information is collected and used.
GDPR has profound implications for companies like GES, which manage events, exhibitions, and shows attended by EU residents. If you handle any data about EU attendees, prospects or customers, your work is impacted by GDPR.
With the passage of GDPR, a global team of GES employees has been actively updating internal processes, educating employees and working with vendors to ensure that GES is compliant with GDPR by May 25, 2018.
Reviewing processes to ensure data security
Updating our privacy policies on how we use customer data
Working with our Show Organizers to ensure proper agreements are in place
Training our employees on GDPR and the proper handling of data
Updating our global consent-to-market subscription centers
For more information on how GES is preparing for GDPR, please contact Wendy Gibson, EVP of Global Marketing firstname.lastname@example.org.