You walk into an event, look around and realize you don’t know a soul.
Suddenly, you feel paralyzed and the internal questions start: “Who should
I connect with?” and “How do I meet up with like-minded people?” OR maybe
you’re the belle-of-the-ball, the social butterfly, someone who can make
multiple connections in a single smile?
Either way, you quickly begin courting a few people here and there, making
small talk about where they’re from and what they do... etcetera… but are
you dating the right connections? Are these new connections your
Creating lasting, professional relationships is one of the main reasons
people attend conferences, and making the right connections is so important
on multiple levels. For starters, connecting with the right people allows
attendees to get past the small talk faster and on to more meaningful
conversations. They assimilate easily and mold into a community of
like-minded individuals. They walk away with strong professional
relationships that they can build on for future success.
In an age where people seem to be more in love with their handheld devices,
how does one revive F2F (face-to-face) or H2H (human-to-human) connections?
To tackle that question, we’ve researched and scouted out what the events
industry is starting to see as smarter technology processes that help to
connect people and make a match – professionally speaking, that is. The
matchmaking technology we uncovered for the
2017 Trend Tracker guide
aims to benefit not only attendees, but event organizers too.
able to get quantitative feedback on the number of matches taking place,
dwell time between matches and common topics – immensely useful data for
fine tuning future events.
Take for instance, E-180 Labs’ peer-to-peer matchmaking app that enables
you to set up meetings for brain dates near your current location. You can
explore thousands of local offers or requests for knowledge and then
discover who you should meet based on shared interests. Get matched, meet
up and share knowledge – it’s that easy. The app – called
– is intended to facilitate spontaneous connections, but with purpose. It’s
like Tinder (ahem) but on a more professional level.
There’s also Proxfinity,
an electronic smart badge equipped with algorithms and lights that change
color based on questions asked during registration. When you’re in
proximity to someone who shares your interests, both badges light up and,
if desired, contact and matching information can be automatically
Proxfinity also collects meaningful data around the face-to-face
interactions and provides insight into the engagement. Armed with this
information, organizers can enhance and measure the quality of their
events, generate better qualified leads, increase sponsorships and use the
data to prioritize future programs spend.
While you may or may not make a personal love match this Valentine’s Day,
there’s a good chance these new technologies will help you find your
Looking to create a love connection for your brand?
Connect with a GES Brand Love Expert