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  • Alternatives to Oculus Rift

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    Virtual reality is huge right now. So naturally, it was always going to find a niche within the events industry; specifically live events where consumers are expecting more and more immersive and high tech experiences. There’s some major players in the VR arena, but some of the underdogs should be no means be left off the starting line. Oculus Rift is a well-known VR brand that offers a huge amount in terms of functionality, and it has taken the market by storm. 

    You might be wondering exactly what Oculus Rift is? Well, in a nutshell, it’s a virtual reality headset made by Oculus VR. Wearing the headset is unlike anything you have ever experienced before. It’s used for a variety of different experiences including virtual reality movies, transporting yourself to a destination somewhere around the world, or spending time with people in virtual reality. 

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  • 3 projection mapping planning tips

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    Projection mapping dates back to the 1960s, with Walt Disney producing one of the first public displays with the launch of its Haunted Mansion ride in 1969. Projection mapping first came to prominence in the mid-2000s, when brands began to use it in experiential marketing campaigns. Arguably one of the most compelling ways to express a brand, it has fast become a popular and effective way for event organisers to awe and inspire their audiences. 

    Projection mapping turns any object or building, be it a car or a disused factory, into a canvas for 3D projection of images, motion graphics, video, 3D animation and even live stream video.  Used alongside audio and lighting, projection mapping can be a powerful multi-sensory and immersive story-telling tool.

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  • Evolving the General Session: Creating High-Touch, Immersive Experiences

    Evolving the General Session Creating High-Touch, Immersive Experiences

    Multi-screen content, micro formats and the changing attention spans of attendees are all pushing marketers to refine their general session experiences. Gone are the days of packing attendees into static ballrooms. Today’s general sessions are high-touch, high-tech and moving faster than ever. 

    This episode of EM All Access is all about the evolution of the general session—how the format is changing and what’s next.

    Video Transcript

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  • Live Events: Content vs. Engagement

    I recently came back from a meeting of event marketing individuals, and among the topics discussed was “How to we maintain and grown visitor retention”. Which, I’ll grant you, sounds quite dull. But the conversation itself was quite lively and a lot of conflicting thoughts were shared, and since then I've been trying to figure out where I sit on the matter.

    There was one comment in particular that got the cogs turning in my mind (and I’m only paraphrasing here) “In my opinion, it has to be content, content, content that maintains and drives visitor attendance to an event”.

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