This site uses cookies to allow us to identify and serve you more quickly. Clicking to remove this message signifies your consent to the use of cookies on our site as described in our privacy policy. You can change or disable your cookies at any time through your browser settings.
X

Search The GES Blog

Press return/enter to start your search

Filter Content By

X
Latest Popular
  • National Geographic’s “Earth Explorers” Exhibition Lands in Nation’s Capital

    National Geographics Earth Explorers Exhibition Lands in Nations Capital

    Have you ever wondered how you would survive while studying polar bears in the Arctic? Or perhaps how scientists live in the rain forest?

    National Geographic’s “Earth Explorers” traveling exhibition aims to put visitors into immersive, interactive situations that answer those types of questions and more. Visitors experience things like a dimly lit tent showing what an outdoor lab might look like and a replica cabin from an icy polar expedition. Or step into the basket of a hot-air balloon that virtually carries you over the African savanna.

    Read More
  • Challenge Accepted! Bringing ‘The Swamp’ to Life with 3-D Pixel Mapping

    Challenge Accepted Bringing The Swamp to Life with 3-D Pixel Mapping

    When the University of Florida wanted to do something spectacular to kick off a basketball game against their SEC rival Kentucky Wildcats, they knew it would have to be BIG. Well, it just so happened that ON Services had been pitching ideas to the university athletics marketing team. When they finally got the green light from the administration, their first call was to us.

    Before the team stormed the court for the February game, the UF Athletic Association debuted a one-of-a-kind pregame on-court projection show that brought the crowd to their feet and left fans busily chattering about it on social media.

    Read More
  • Alternatives to Oculus Rift

    alternates-to-oculus-rift

    Virtual reality is huge right now. So naturally, it was always going to find a niche within the events industry; specifically live events where consumers are expecting more and more immersive and high tech experiences. There’s some major players in the VR arena, but some of the underdogs should be no means be left off the starting line. Oculus Rift is a well-known VR brand that offers a huge amount in terms of functionality, and it has taken the market by storm. 

    You might be wondering exactly what Oculus Rift is? Well, in a nutshell, it’s a virtual reality headset made by Oculus VR. Wearing the headset is unlike anything you have ever experienced before. It’s used for a variety of different experiences including virtual reality movies, transporting yourself to a destination somewhere around the world, or spending time with people in virtual reality. 

    Read More
  • Got A Minute? Go to Mars: A Virtual Reality Journey

    Got A Minute Go to Mars A Virtual Reality Journey

    GES worked closely with a number of talented partners to bring several projects to life for Super Bowl LI. One of those projects is Future Flight, an out-of-this-world virtual reality experience, including a virtual reality tower-drop ride that takes guests on an excursion through space to Mars. Guests don VR goggles for the 2-minute ride, which concludes with a 64-foot vertical drop that transports riders back to Earth, landing on the 50-yard-line of Houston’s NRG Stadium.

    GES’ involvement ranged from creating the graphic look and experience supporting the Future Flight and Mission to Mars, to assisting with the development of the site. GES organized logistics and worked with all vendors and sponsors to facilitate the event, including loading in the tower by strategically and carefully working with Discovery Green’s landscape to leave the park undisturbed.

    Read More
  • Multiple Plays, One Team: Bringing Brands to Life at the Super Bowl

    Multiple Plays, One Team - Bringing Brands to Life at the Super Bowl

    It’s no surprise that teamwork is a central theme around just about anything related to the Super Bowl. And when it comes to events, marketing and brand activations at the big game, teamwork isn’t just one element… it’s everything.

    GES teamed up with several partners to bring exciting brand experiences to life at this year’s Super Bowl. Here’s a sneak peek:

    Read More
  • Best giveaways for events and exhibitions

    pexels-photo-234171

    It’s no secret that everyone likes a freebie. One sure-fire way to get visitors to your stand at an event is to give away free stuff. However, there’s some freebies that people just don’t want, and others that will really make the kind of impact you’re after. 

    You may have to spend out a bit if you want to have the best giveaways, but you can also get creative on a budget. If you can’t afford to give everyone who comes to your stand a freebie, give out two or three bigger freebies as a prize instead. 

    Read More
  • Gamification at events

    1417066764wjqk2

    Less sci-fi, more like wifi!

    I think we've all heard the phrase “gamification” at some point this year. It seems to be the “in” thing and it seems like all the cool kids are doing it. I aim to bust some myths and make it seem more reachable. You don’t need to be a ‘gamer’ to be able to understand games, or how and why they work. You just need to have an open mind, a hint of creativity and a little knowledge never hurt anyone.

    Less galactic, more fantastic

    Read More
  • How to tap into people’s senses at exhibitions

    tumblr_inline_o2cb3sXCar1sndsvm_500

    One way to really grab people’s attention and maintain it at exhibitions is to tap into people’s senses. People who walk away from your stand won’t remember your brand unless you appeal to several of their senses. Sensory marketing is certainly making an impact, but we expect it will take centre stage in the next few years, as more brands see the power of people’s senses and this impacts sales.

    Some of the best stands you will come across have somehow managed to appeal to each of our senses. This may seem like an impossible task, but with some careful planning, it’s possible to achieve. If you were wondering how you can do this, here’s some tips on how to tap into people’s senses at exhibitions.

    Read More
  • 3 projection mapping planning tips

    1446223083Von_D_2

    Projection mapping dates back to the 1960s, with Walt Disney producing one of the first public displays with the launch of its Haunted Mansion ride in 1969. Projection mapping first came to prominence in the mid-2000s, when brands began to use it in experiential marketing campaigns. Arguably one of the most compelling ways to express a brand, it has fast become a popular and effective way for event organisers to awe and inspire their audiences. 

    Projection mapping turns any object or building, be it a car or a disused factory, into a canvas for 3D projection of images, motion graphics, video, 3D animation and even live stream video.  Used alongside audio and lighting, projection mapping can be a powerful multi-sensory and immersive story-telling tool.

    Read More
  • Using keywords to improve your event

    font-lead-set-book-printing-gutenberg-letters

    You might think that keyword research is just for the SEO experts out there. But it’s actually extremely valuable to lots of other people, including those that work in events. Why? Because keyword research provides valuable insights into what people are searching for.

    This includes the products that are in demand, trends that are hitting the web, and burning questions your customers might be asking. All this information can help to give you the edge over your competitors and deliver an event that’s perfectly tailored to its audience. Here’s how you can use keyword research to improve your event.

    Read More
  • 1
  • 2