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  • Inspired by Chaos

    Inspired by Chaos

    “We’re gluttons for chaos; visual, audio, sensory, social. Not only do we welcome it, we often actively seek it out.”

    Jeff Janes, GES Creative Director, shares his experiences working with creative partner IDEAS on the Future Flight and Houston LIVE experiences at Super Bowl LI.

    Jeff talks about his methods for dealing with the chaos that is often inherent to the creative process for event planning. Having the awareness to filter the input, absorb what’s important and use that information to inspire new ideas are key to Jeff’s process.

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  • Matchmaking at Events: Brain Dates and Brain Mates

    Matchmaking at Events - Brain Dates and Brain Mates

    You walk into an event, look around and realize you don’t know a soul. Suddenly, you feel paralyzed and the internal questions start: “Who should I connect with?” and “How do I meet up with like-minded people?” OR maybe you’re the belle-of-the-ball, the social butterfly, someone who can make multiple connections in a single smile?

    Either way, you quickly begin courting a few people here and there, making small talk about where they’re from and what they do... etcetera… but are you dating the right connections? Are these new connections your brain-mates?

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  • Alternatives to Oculus Rift

    alternates-to-oculus-rift

    Virtual reality is huge right now. So naturally, it was always going to find a niche within the events industry; specifically live events where consumers are expecting more and more immersive and high tech experiences. There’s some major players in the VR arena, but some of the underdogs should be no means be left off the starting line. Oculus Rift is a well-known VR brand that offers a huge amount in terms of functionality, and it has taken the market by storm. 

    You might be wondering exactly what Oculus Rift is? Well, in a nutshell, it’s a virtual reality headset made by Oculus VR. Wearing the headset is unlike anything you have ever experienced before. It’s used for a variety of different experiences including virtual reality movies, transporting yourself to a destination somewhere around the world, or spending time with people in virtual reality. 

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  • Behind the Scenes at Houston LIVE

    Behind the Scenes at Houston LIVE

    It takes a lot to create a live event. There are countless moving parts, and all those parts must come together and work as a whole to make it happen. When that happens, it’s reminiscent of a clock – gears all working together to turn the hands.

    This year’s Houston LIVE experience at Super Bowl LI was no different. Any event that has attractions, staff and guests needs a top-notch cast and a crew working behind the scenes. What does it take to pull off such a massive activation? The IDEAS Orlando team shares their experience, including what it was like collaborating with GES and several other talented partners.

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  • VR 2.0 – Elevating Events in New and Exciting Ways

    VR 2.0 – Elevating Events in New and Exciting Ways

    The sedentary experiences of most virtual reality activations today with a heavy headset and repurposed gaming chair are quickly coming to an end. The latest and best VR experiences allow users to get up and walk around or incorporate additional elements, such as motion or even scent, providing a completely immersive sensory experience for event attendees.

    This strategy has come to life as part of the 2017 Super Bowl LIVE Fan Festival, where GES and partner IDEAS quite literally “launched” Future Flight , an out-of-this-world virtual reality experience, including a tower-drop ride that takes guests on an excursion through space to Mars. Guests don VR goggles for the 2-minute ride, which concludes with a 64-foot vertical drop that transports riders back to Earth, landing on the 50-yard-line of Houston’s NRG Stadium.

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  • Got A Minute? Go to Mars: A Virtual Reality Journey

    Got A Minute Go to Mars A Virtual Reality Journey

    GES worked closely with a number of talented partners to bring several projects to life for Super Bowl LI. One of those projects is Future Flight, an out-of-this-world virtual reality experience, including a virtual reality tower-drop ride that takes guests on an excursion through space to Mars. Guests don VR goggles for the 2-minute ride, which concludes with a 64-foot vertical drop that transports riders back to Earth, landing on the 50-yard-line of Houston’s NRG Stadium.

    GES’ involvement ranged from creating the graphic look and experience supporting the Future Flight and Mission to Mars, to assisting with the development of the site. GES organized logistics and worked with all vendors and sponsors to facilitate the event, including loading in the tower by strategically and carefully working with Discovery Green’s landscape to leave the park undisturbed.

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  • Trend Tracker 2017: The Year of the Intelligent Event

    Trend Tracker 2017 - The Year of the Intelligent Event

    Here we go again! Each year, members of the GES team and our partners at Event Marketer explore countless events and exhibits around the globe to find the most interesting – and potentially game-changing – trends in the industry.

    This year, we focus on event intelligence – topics such as data automation and preference-based experiences are front and center. We’ve fully embraced intelligent automation in our homes and everyday lives, so why not at our events?

    Whether your focus is B2B or B2C, we’ve provided useful and actionable event planning insights so you too can start creating intelligent events that attract, engage and excite.

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  • Creativity and the Value of Constraints

    mars

    Ours is a creative environment. In fact, our company, IDEAS, has always been based on understanding an audience, crafting an engaging story, and delivering that story as creatively as possible. Okay, everybody in our business says that. And, while we’re at it, how about these?

    “No idea is a bad idea.”

    "Get out of the box.”

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  • Multiple Plays, One Team: Bringing Brands to Life at the Super Bowl

    Multiple Plays, One Team - Bringing Brands to Life at the Super Bowl

    It’s no surprise that teamwork is a central theme around just about anything related to the Super Bowl. And when it comes to events, marketing and brand activations at the big game, teamwork isn’t just one element… it’s everything.

    GES teamed up with several partners to bring exciting brand experiences to life at this year’s Super Bowl. Here’s a sneak peek:

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  • 8 experiences to copy from Final Fantasy XV

    BowedCooperativeIndianelephant

    Whether you're a hard-core gamer, or just a passive observer of the latest marketing trends, you may have come across this little thing called Final Fantasy XV making some waves over the past couple of months. And not just because of the child like glee emanating from pockets of the internet, but for the brilliant marketing that has preceded this titan of the video game world. If you haven't, then you're in for a bit of a treat.

    What is Final Fantasy?

    No longer the preserve of sunlight averse teenagers, video games have shaken off their once niche appeal and are now firmly part mainstream popular culture. And while many of us know games like Super Mario and Sonic the Hedgehog, the multitude of games from the Final Fantasy series over the last 27 years haven't seen much recognition outside of the gaming community. Until now.

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