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  • Why It Might Be Time to Revise Your Registration Pricing Strategy

    Engage-Event-Attendees-Immediately-With-Smooth-Registration

    David Saef, GES’ EVP of Strategy and MarketWorks, recently sat down with PCMA ’s David McMillan to talk about how the events industry might adopt a shift toward flexible pricing.

    While the majority of conferences and conventions still operate by the model of an early-bird discount followed by a higher standard registration fee, Saef believes that will begin to fade away. “I think we’ll see some erosion in those cutoff dates,” he said. “At the end of the day, it’s about what people are willing to pay, and organizers are really trying to find the right price point.”

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  • Two Minutes with Dax Callner: “Human Interaction Above All Else”

    Two Minutes with Dax Callner - Human Interaction Above All Else

    MeetingsNet recently spent two minutes with GES’ Chief Strategy Officer, Dax Callner. Dax shared his thoughts on the future of corporate events and helping corporations better understand the importance of event marketing.

    Read the full interview on MeetingsNet.

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  • Managing your next event crisis

    Managing your next event crisis

    No matter how organised you are or how much blood, sweat and tears you put into an event, there’s always a chance something can go wrong. But there’s no need to panic and accept defeat, because with a backup plan for all of the potentially disastrous things that could dampen your day, you will be adequately armed to turn things around in no time. Running a successful event is all about being prepared, flexible, adaptive and having a positive mindset. Here are some common event disasters and tips on how you can manage them.

    Technical issues

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  • EuroShop 2017: An event marketer's dream

    Euroshop 2017

    From March 5th, over 100,000 professionals from some of the biggest brands in the world will be descending on Dusseldorf for EuroShop 2017. EuroShop is a huge event that runs every three years, showcasing the latest breakthroughs within visual merchandising, retail marketing and more. With innovations in store design, event stand architecture, visceral event marketing, visual merchandising and a virtual attendee experience from the moment you walk through the door; EuroShop appeals to a wide range of audiences. And while a significant proportion of the show is geared towards retail marketing, most (if not all) of the great work on display can be easily transferred to use in events - so why not head along and steal some ideas? After all, event marketing trends generally follow retail marketing trends in short order.

    Events need to offer a unique attendee experience. Attendees want to be ‘wowed’ when they walk onto a show floor. They want to walk into a lively, thought-provoking environment where they’ll meet like-minded professionals, build strong client relationships and learn new things.

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  • National Geographic’s “Earth Explorers” Exhibition Lands in Nation’s Capital

    National Geographics Earth Explorers Exhibition Lands in Nations Capital

    Have you ever wondered how you would survive while studying polar bears in the Arctic? Or perhaps how scientists live in the rain forest?

    National Geographic’s “Earth Explorers” traveling exhibition aims to put visitors into immersive, interactive situations that answer those types of questions and more. Visitors experience things like a dimly lit tent showing what an outdoor lab might look like and a replica cabin from an icy polar expedition. Or step into the basket of a hot-air balloon that virtually carries you over the African savanna.

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  • Immerse Your Attendees With Intuitive Touchscreen Technology

    Immerse Your Attendees With Intuitive Touchscreen Technology

    Most event marketers or exhibitors understand the importance of engaging with their attendees. But what if you took the plural “attendees” and started using only the singular form “attendee”? Imagine the impact your event would have if you were able to put your focus squarely on each individual person. One thing is certain: you would have a captivated, loyal audience and the opportunity for a serious competitive edge.

    With the help of touchscreen and intuitive interface technology, like the solutions from MultiTaction®, it is getting much easier to give your attendees the individualized attention they deserve.

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  • Challenge Accepted! Bringing ‘The Swamp’ to Life with 3-D Pixel Mapping

    Challenge Accepted Bringing The Swamp to Life with 3-D Pixel Mapping

    When the University of Florida wanted to do something spectacular to kick off a basketball game against their SEC rival Kentucky Wildcats, they knew it would have to be BIG. Well, it just so happened that ON Services had been pitching ideas to the university athletics marketing team. When they finally got the green light from the administration, their first call was to us.

    Before the team stormed the court for the February game, the UF Athletic Association debuted a one-of-a-kind pregame on-court projection show that brought the crowd to their feet and left fans busily chattering about it on social media.

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  • Webinar: Event Technologies that Engage, Excite and Inform

    trend-tracker-webinar-february

    Join GES’ David Saef for our latest Trend Tracker webinar on event technology trends. In this webinar, you will learn and how to implement these technologies to engage, excite and inform your event or exhibition attendees.

    Trend Tracker: Event Technologies that Engage, Excite and Inform

    February 24, 2017

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  • Inspired by Chaos

    Inspired by Chaos

    “We’re gluttons for chaos; visual, audio, sensory, social. Not only do we welcome it, we often actively seek it out.”

    Jeff Janes, GES Creative Director, shares his experiences working with creative partner IDEAS on the Future Flight and Houston LIVE experiences at Super Bowl LI.

    Jeff talks about his methods for dealing with the chaos that is often inherent to the creative process for event planning. Having the awareness to filter the input, absorb what’s important and use that information to inspire new ideas are key to Jeff’s process.

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  • Matchmaking at Events: Brain Dates and Brain Mates

    Matchmaking at Events - Brain Dates and Brain Mates

    You walk into an event, look around and realize you don’t know a soul. Suddenly, you feel paralyzed and the internal questions start: “Who should I connect with?” and “How do I meet up with like-minded people?” OR maybe you’re the belle-of-the-ball, the social butterfly, someone who can make multiple connections in a single smile?

    Either way, you quickly begin courting a few people here and there, making small talk about where they’re from and what they do... etcetera… but are you dating the right connections? Are these new connections your brain-mates?

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