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  • Industrial Design for Events – What’s Old is New Again

    Industrial Design for Events – Whats Old is New Again

    Design trends come and go. Some stay and become timeless classics – others become nostalgic talking points where we all try to point the finger at the culprit who came up with idea (the mullet, anyone?)

    Architectural design trends tend to be based on the state of the world at the time they are created – living in Sheffield [England], I see lots of post-war concrete tower blocks that were created for quick, cheap housing after the war, for example. Today, post economic meltdown, we have a new appreciation for fix, replace and reuse. Old barns are becoming homes and shops, old factories are being transformed and repurposed into apartments, reclaimed railway sleepers make great shelves, and so on. These specific examples are what we refer to as “Industrial Design” or “Industrial Chic”.

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  • 3 projection mapping planning tips


    Projection mapping dates back to the 1960s, with Walt Disney producing one of the first public displays with the launch of its Haunted Mansion ride in 1969. Projection mapping first came to prominence in the mid-2000s, when brands began to use it in experiential marketing campaigns. Arguably one of the most compelling ways to express a brand, it has fast become a popular and effective way for event organisers to awe and inspire their audiences. 

    Projection mapping turns any object or building, be it a car or a disused factory, into a canvas for 3D projection of images, motion graphics, video, 3D animation and even live stream video.  Used alongside audio and lighting, projection mapping can be a powerful multi-sensory and immersive story-telling tool.

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  • 10 Exhibitor Questions from the EXMC


    The Exhibitor Masterclass (#EXMC), brought to you by those ‘event-junkies’ at Facetime and the AEO, has grown in stature and reputation since its industry debut 3 years ago. The latest event, held at the impressive 30 Euston Square sold out within days, and when you visit the event you can see why.

    As well as an opportunity to mix with potential clients, there are also expert speaker slots, on topics ranging from lead capture & sales techniques, to creating event buzz on social media and how best to set out your stand. It is an ideal opportunity to learn the art of exhibiting. After all, having a stand at an event is a huge investment for your company to make, both in time and money. You need to make it worth your while.

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  • 3 Tasty Exhibitor Takeaways from a Local Food Fest

    Food Festival 2013

    3 Tasty Exhibitor Takeaways from a Local Food Fest

    With an unusually sunny few days at my disposal this bank holiday weekend, I went for a wander down to a local food festival, held each year in a small park just down the road from me. In previous years the weather has cut it short, as with most outdoor festivals the success of the event is heavily dependent on the weather. As it turned out, with the sun shining, this usually quaint event saw over 10,000 visitors over two days, bravo.

    As we walked past the stalls and vans with an open mind, we carefully weighed up our options (after all we were hungry, but not THAT hungry). It did get me thinking, with major European food and drink exhibitions coming up over the next few months such as Speciality Fine Food and BBC Good Food, what can an exhibitor do get the passing foodie to stop in their tracks?

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  • 3 Tips for Making a Big Splash With a Small Stand

    We’re live from the streets again! This time, we’re checking out how exhibitors at MAGIC are getting their brands across to retail buyers of all sizes. MAGIC is a global fashion trade show that gives buyers insight into the latest trends and a chance to be the first to make purchases for the upcoming season. As soon as I entered the Mandalay Bay Convention Center, it was obvious that this show isn’t subtle. When MAGIC comes to Las Vegas, it doesn’t just walk in — it makes a statement.

    With such a massive gathering of major retailers and independent buyers, it’s easy to see why well-known brands such as Calvin Klein, American Apparel, Superdry, BCBG, and Fjallraven put their seemingly endless budgets behind large brand activations at the show.

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  • 5 Ways to Become an Exhibitor Genius

    panoramic - aeo masterclass

    This summer we attended another successful Exhibitor Masterclass at the NEC. As the headline sponsor, we had the opportunity to connect with attendees to gain insights into exhibitor needs and offer the opportunity to #askGES about anything and everything to do with making an awesome exhibitor presence.

    As well as the fabulous lunch you missed out on, here are some of the top tips we took away with to help you up your exhibitor game:

    1. Start conversation early

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