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  • Managing your next event crisis

    Managing your next event crisis

    No matter how organised you are or how much blood, sweat and tears you put into an event, there’s always a chance something can go wrong. But there’s no need to panic and accept defeat, because with a backup plan for all of the potentially disastrous things that could dampen your day, you will be adequately armed to turn things around in no time. Running a successful event is all about being prepared, flexible, adaptive and having a positive mindset. Here are some common event disasters and tips on how you can manage them.

    Technical issues

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  • Your top 7 exhibiting questions answered

    top 7 exhibiting questions answered 2

    Last month we exhibited at the AEO Exhibitor Masterclass in Glasgow. We had a great time meeting everyone who attended, passing on our knowledge and expertise to help exhibitors get the most out of their next event. Part of our campaign around our presence at the Masterclass was #AskGES – where we encourage potential exhibitors to pen their most pressing questions to be answered by our team of experts.

    We received a great response, so a big thank you to everyone who contributed. After the event, we took your questions and selected the top 7 to be answered by our team. So, with no further ado, we can now share the answers with you. I hope you find these answers helpful and, if you have further questions, please Tweet us @GES_EMEA with the hashtag #AskGES!

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  • Industrial Design for Events – What’s Old is New Again

    Industrial Design for Events – Whats Old is New Again

    Design trends come and go. Some stay and become timeless classics – others become nostalgic talking points where we all try to point the finger at the culprit who came up with idea (the mullet, anyone?)

    Architectural design trends tend to be based on the state of the world at the time they are created – living in Sheffield [England], I see lots of post-war concrete tower blocks that were created for quick, cheap housing after the war, for example. Today, post economic meltdown, we have a new appreciation for fix, replace and reuse. Old barns are becoming homes and shops, old factories are being transformed and repurposed into apartments, reclaimed railway sleepers make great shelves, and so on. These specific examples are what we refer to as “Industrial Design” or “Industrial Chic”.

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  • National Geographic’s “Earth Explorers” Exhibition Lands in Nation’s Capital

    National Geographics Earth Explorers Exhibition Lands in Nations Capital

    Have you ever wondered how you would survive while studying polar bears in the Arctic? Or perhaps how scientists live in the rain forest?

    National Geographic’s “Earth Explorers” traveling exhibition aims to put visitors into immersive, interactive situations that answer those types of questions and more. Visitors experience things like a dimly lit tent showing what an outdoor lab might look like and a replica cabin from an icy polar expedition. Or step into the basket of a hot-air balloon that virtually carries you over the African savanna.

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  • Immerse Your Attendees With Intuitive Touchscreen Technology

    Immerse Your Attendees With Intuitive Touchscreen Technology

    Most event marketers or exhibitors understand the importance of engaging with their attendees. But what if you took the plural “attendees” and started using only the singular form “attendee”? Imagine the impact your event would have if you were able to put your focus squarely on each individual person. One thing is certain: you would have a captivated, loyal audience and the opportunity for a serious competitive edge.

    With the help of touchscreen and intuitive interface technology, like the solutions from MultiTaction®, it is getting much easier to give your attendees the individualized attention they deserve.

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  • Webinar: Event Technologies that Engage, Excite and Inform

    trend-tracker-webinar-february

    Join GES’ David Saef for our latest Trend Tracker webinar on event technology trends. In this webinar, you will learn and how to implement these technologies to engage, excite and inform your event or exhibition attendees.

    Trend Tracker: Event Technologies that Engage, Excite and Inform

    February 24, 2017

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  • The Human Factors Leading to Higher Event Effectiveness

    The Human Factors Leading to Higher Event Effectiveness

    We all want to be actively engaged with experiences that mean something to us personally or professionally. These are the events in our lives that lead to great stories people want to hear and that make memories we cherish long after the occasion ends. Our professional events should have the same impact. Events and exhibiting are people businesses. Anything that emphasizes and appeals to each individual’s humanity produces authentic engagement and deeper meaning for all involved.

    GES MarketWorks asked corporate marketing leaders, brand managers and event marketers about their event objectives. Revenue, Enhanced Customer Interactions and Brand Awareness topped the charts,essentially tied with about 70% of responses. Corporate responders reveal logic that should penetrate all event strategies and planning. Several factors lead to higher event profitability and success, engagement (enhanced customer interaction), brand awareness and personalization.

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  • Trend Tracker 2017: The Year of the Intelligent Event

    Trend Tracker 2017 - The Year of the Intelligent Event

    Here we go again! Each year, members of the GES team and our partners at Event Marketer explore countless events and exhibits around the globe to find the most interesting – and potentially game-changing – trends in the industry.

    This year, we focus on event intelligence – topics such as data automation and preference-based experiences are front and center. We’ve fully embraced intelligent automation in our homes and everyday lives, so why not at our events?

    Whether your focus is B2B or B2C, we’ve provided useful and actionable event planning insights so you too can start creating intelligent events that attract, engage and excite.

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  • 8 experiences to copy from Final Fantasy XV

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    Whether you're a hard-core gamer, or just a passive observer of the latest marketing trends, you may have come across this little thing called Final Fantasy XV making some waves over the past couple of months. And not just because of the child like glee emanating from pockets of the internet, but for the brilliant marketing that has preceded this titan of the video game world. If you haven't, then you're in for a bit of a treat.

    What is Final Fantasy?

    No longer the preserve of sunlight averse teenagers, video games have shaken off their once niche appeal and are now firmly part mainstream popular culture. And while many of us know games like Super Mario and Sonic the Hedgehog, the multitude of games from the Final Fantasy series over the last 27 years haven't seen much recognition outside of the gaming community. Until now.

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  • For 2017, Focus on the Trend That Never Goes Out of Style

    For 2017- Focus on the Trend That Never Goes Out of Style

    No, it's not Pokémon Go2. Or Mark Zuckerberg’s “new” Jarvis (though that would be cool!). No, my trend prediction for 2017 is about people.

    Following a speaking session recently, I was asked what my one top technology trend to watch in 2017 would be.

    It took me a moment. There are a gazillion things to choose from. So after a gulp of water, and 500 eyes and ears waiting to see what glimmer of hope I may bring for their prosperous 2017, my answer?

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