This site uses cookies to allow us to identify and serve you more quickly. Clicking to remove this message signifies your consent to the use of cookies on our site as described in our privacy policy. You can change or disable your cookies at any time through your browser settings.
X

Search The GES Blog

Press return/enter to start your search

Filter Content By

X
Latest Popular
  • The Human Factors Leading to Higher Event Effectiveness

    The Human Factors Leading to Higher Event Effectiveness

    We all want to be actively engaged with experiences that mean something to us personally or professionally. These are the events in our lives that lead to great stories people want to hear and that make memories we cherish long after the occasion ends. Our professional events should have the same impact. Events and exhibiting are people businesses. Anything that emphasizes and appeals to each individual’s humanity produces authentic engagement and deeper meaning for all involved.

    GES MarketWorks asked corporate marketing leaders, brand managers and event marketers about their event objectives. Revenue, Enhanced Customer Interactions and Brand Awareness topped the charts,essentially tied with about 70% of responses. Corporate responders reveal logic that should penetrate all event strategies and planning. Several factors lead to higher event profitability and success, engagement (enhanced customer interaction), brand awareness and personalization.

    Read More
  • Trend Tracker 2017: The Year of the Intelligent Event

    Trend Tracker 2017 - The Year of the Intelligent Event

    Here we go again! Each year, members of the GES team and our partners at Event Marketer explore countless events and exhibits around the globe to find the most interesting – and potentially game-changing – trends in the industry.

    This year, we focus on event intelligence – topics such as data automation and preference-based experiences are front and center. We’ve fully embraced intelligent automation in our homes and everyday lives, so why not at our events?

    Whether your focus is B2B or B2C, we’ve provided useful and actionable event planning insights so you too can start creating intelligent events that attract, engage and excite.

    Read More
  • 8 experiences to copy from Final Fantasy XV

    BowedCooperativeIndianelephant

    Whether you're a hard-core gamer, or just a passive observer of the latest marketing trends, you may have come across this little thing called Final Fantasy XV making some waves over the past couple of months. And not just because of the child like glee emanating from pockets of the internet, but for the brilliant marketing that has preceded this titan of the video game world. If you haven't, then you're in for a bit of a treat.

    What is Final Fantasy?

    No longer the preserve of sunlight averse teenagers, video games have shaken off their once niche appeal and are now firmly part mainstream popular culture. And while many of us know games like Super Mario and Sonic the Hedgehog, the multitude of games from the Final Fantasy series over the last 27 years haven't seen much recognition outside of the gaming community. Until now.

    Read More
  • For 2017, Focus on the Trend That Never Goes Out of Style

    For 2017- Focus on the Trend That Never Goes Out of Style

    No, it's not Pokémon Go2. Or Mark Zuckerberg’s “new” Jarvis (though that would be cool!). No, my trend prediction for 2017 is about people.

    Following a speaking session recently, I was asked what my one top technology trend to watch in 2017 would be.

    It took me a moment. There are a gazillion things to choose from. So after a gulp of water, and 500 eyes and ears waiting to see what glimmer of hope I may bring for their prosperous 2017, my answer?

    Read More
  • Best giveaways for events and exhibitions

    pexels-photo-234171

    It’s no secret that everyone likes a freebie. One sure-fire way to get visitors to your stand at an event is to give away free stuff. However, there’s some freebies that people just don’t want, and others that will really make the kind of impact you’re after. 

    You may have to spend out a bit if you want to have the best giveaways, but you can also get creative on a budget. If you can’t afford to give everyone who comes to your stand a freebie, give out two or three bigger freebies as a prize instead. 

    Read More
  • 8 tips for exhibiting abroad

    Exhibiting abroad

    If you exhibit on the international stage, there’s a lot of things to consider. Where in the world you’re exhibiting will have a huge impact on the kind of stand and marketing material you produce. It’s important to take local customs into consideration and create a display that will appeal to the audience in question. 

    Many countries have very specific rules and expectations when it comes to exhibiting. For example, in Japan, the contractor is responsible for all rubbish generated during setup – whereas in the UK the onus falls on the exhibitor. So, if you’re planning on exhibiting on a global scale, here’s some things to keep in mind. 

    Read More
  • 5 ways to stay safe on-site

    iStock_000031790524_XXXLarge

    If you’ve ever walked a show floor during build-up you’ll know that it’s a health and safety minefield with hundreds of potential opportunities for ‘near misses’ or even worse ‘workplace accidents’.

    As organisers and contractors, we operate in inherently risky environments. We are building increasingly sophisticated and compelling ‘event destinations’, operating in busy venues, running on tight schedules and managing multiple suppliers, partners and clients on-site. It’s exhilarating to be part of, but also a huge logistical challenge to ensure everyone’s safety.

    Read More
  • Gamification at events

    1417066764wjqk2

    Less sci-fi, more like wifi!

    I think we've all heard the phrase “gamification” at some point this year. It seems to be the “in” thing and it seems like all the cool kids are doing it. I aim to bust some myths and make it seem more reachable. You don’t need to be a ‘gamer’ to be able to understand games, or how and why they work. You just need to have an open mind, a hint of creativity and a little knowledge never hurt anyone.

    Less galactic, more fantastic

    Read More
  • How to tap into people’s senses at exhibitions

    tumblr_inline_o2cb3sXCar1sndsvm_500

    One way to really grab people’s attention and maintain it at exhibitions is to tap into people’s senses. People who walk away from your stand won’t remember your brand unless you appeal to several of their senses. Sensory marketing is certainly making an impact, but we expect it will take centre stage in the next few years, as more brands see the power of people’s senses and this impacts sales.

    Some of the best stands you will come across have somehow managed to appeal to each of our senses. This may seem like an impossible task, but with some careful planning, it’s possible to achieve. If you were wondering how you can do this, here’s some tips on how to tap into people’s senses at exhibitions.

    Read More
  • 8 ways to break the ice with exhibitors

    icebreaker

    Image credit - Sean Weston

    Ultimately, the goal at any exhibition is to connect with as many exhibitors as possible to share information and news on what service and products you have to offer. These conversations can then be tracked as leads and followed up by your team generate potential business.

    However, before you get to that stage the very first thing you need to do is break the ice with exhibitors to help encourage them to get talking. So in an exhibition room filled with 100’s of stands, how can you break the ice and trigger exciting conversations? Discover 8 ways to break the ice…

    Read More
  • 1
  • 2
  • 3
  • 4