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  • National Geographic’s “Earth Explorers” Exhibition Lands in Nation’s Capital

    National Geographics Earth Explorers Exhibition Lands in Nations Capital

    Have you ever wondered how you would survive while studying polar bears in the Arctic? Or perhaps how scientists live in the rain forest?

    National Geographic’s “Earth Explorers” traveling exhibition aims to put visitors into immersive, interactive situations that answer those types of questions and more. Visitors experience things like a dimly lit tent showing what an outdoor lab might look like and a replica cabin from an icy polar expedition. Or step into the basket of a hot-air balloon that virtually carries you over the African savanna.

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  • Immerse Your Attendees With Intuitive Touchscreen Technology

    Immerse Your Attendees With Intuitive Touchscreen Technology

    Most event marketers or exhibitors understand the importance of engaging with their attendees. But what if you took the plural “attendees” and started using only the singular form “attendee”? Imagine the impact your event would have if you were able to put your focus squarely on each individual person. One thing is certain: you would have a captivated, loyal audience and the opportunity for a serious competitive edge.

    With the help of touchscreen and intuitive interface technology, like the solutions from MultiTaction®, it is getting much easier to give your attendees the individualized attention they deserve.

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  • Challenge Accepted! Bringing ‘The Swamp’ to Life with 3-D Pixel Mapping

    Challenge Accepted Bringing The Swamp to Life with 3-D Pixel Mapping

    When the University of Florida wanted to do something spectacular to kick off a basketball game against their SEC rival Kentucky Wildcats, they knew it would have to be BIG. Well, it just so happened that ON Services had been pitching ideas to the university athletics marketing team. When they finally got the green light from the administration, their first call was to us.

    Before the team stormed the court for the February game, the UF Athletic Association debuted a one-of-a-kind pregame on-court projection show that brought the crowd to their feet and left fans busily chattering about it on social media.

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  • Webinar: Event Technologies that Engage, Excite and Inform

    trend-tracker-webinar-february

    Join GES’ David Saef for our latest Trend Tracker webinar on event technology trends. In this webinar, you will learn and how to implement these technologies to engage, excite and inform your event or exhibition attendees.

    Trend Tracker: Event Technologies that Engage, Excite and Inform

    February 24, 2017

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  • Inspired by Chaos

    Inspired by Chaos

    “We’re gluttons for chaos; visual, audio, sensory, social. Not only do we welcome it, we often actively seek it out.”

    Jeff Janes, GES Creative Director, shares his experiences working with creative partner IDEAS on the Future Flight and Houston LIVE experiences at Super Bowl LI.

    Jeff talks about his methods for dealing with the chaos that is often inherent to the creative process for event planning. Having the awareness to filter the input, absorb what’s important and use that information to inspire new ideas are key to Jeff’s process.

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  • The Human Factors Leading to Higher Event Effectiveness

    The Human Factors Leading to Higher Event Effectiveness

    We all want to be actively engaged with experiences that mean something to us personally or professionally. These are the events in our lives that lead to great stories people want to hear and that make memories we cherish long after the occasion ends. Our professional events should have the same impact. Events and exhibiting are people businesses. Anything that emphasizes and appeals to each individual’s humanity produces authentic engagement and deeper meaning for all involved.

    GES MarketWorks asked corporate marketing leaders, brand managers and event marketers about their event objectives. Revenue, Enhanced Customer Interactions and Brand Awareness topped the charts,essentially tied with about 70% of responses. Corporate responders reveal logic that should penetrate all event strategies and planning. Several factors lead to higher event profitability and success, engagement (enhanced customer interaction), brand awareness and personalization.

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  • Matchmaking at Events: Brain Dates and Brain Mates

    Matchmaking at Events - Brain Dates and Brain Mates

    You walk into an event, look around and realize you don’t know a soul. Suddenly, you feel paralyzed and the internal questions start: “Who should I connect with?” and “How do I meet up with like-minded people?” OR maybe you’re the belle-of-the-ball, the social butterfly, someone who can make multiple connections in a single smile?

    Either way, you quickly begin courting a few people here and there, making small talk about where they’re from and what they do... etcetera… but are you dating the right connections? Are these new connections your brain-mates?

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  • Alternatives to Oculus Rift

    alternates-to-oculus-rift

    Virtual reality is huge right now. So naturally, it was always going to find a niche within the events industry; specifically live events where consumers are expecting more and more immersive and high tech experiences. There’s some major players in the VR arena, but some of the underdogs should be no means be left off the starting line. Oculus Rift is a well-known VR brand that offers a huge amount in terms of functionality, and it has taken the market by storm. 

    You might be wondering exactly what Oculus Rift is? Well, in a nutshell, it’s a virtual reality headset made by Oculus VR. Wearing the headset is unlike anything you have ever experienced before. It’s used for a variety of different experiences including virtual reality movies, transporting yourself to a destination somewhere around the world, or spending time with people in virtual reality. 

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  • How to engage millennials with event tech

    meeting-the-attendees-of-tomorrow-social-1

    Millennials – every marketers favourite group. Whether you love or hate the name, the fact remains that you need this target group. These people aren’t just a theoretical demographic anymore, they’re actually here – living, working and breathing right beside you.

    Who are millennials?

    There are so many different interpretations on the term, but this is the one I hang my hat on: they’re now in their 30’s, middle management professionals, decision makers and budget holders. The most important thing to remember is that they’re also the CEO of tomorrow and you need to win them over to your event brand now before it’s too late.

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  • Behind the Scenes at Houston LIVE

    Behind the Scenes at Houston LIVE

    It takes a lot to create a live event. There are countless moving parts, and all those parts must come together and work as a whole to make it happen. When that happens, it’s reminiscent of a clock – gears all working together to turn the hands.

    This year’s Houston LIVE experience at Super Bowl LI was no different. Any event that has attractions, staff and guests needs a top-notch cast and a crew working behind the scenes. What does it take to pull off such a massive activation? The IDEAS Orlando team shares their experience, including what it was like collaborating with GES and several other talented partners.

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