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  • Give the customer what they need – not what they want

    -Give the customer what they need - not what they want.-

    This article originally appeared in Engage Magazine.

    Big data, small data, box data, fish. Any ‘90s raver will tell you that this was the dance move of choice with students across the country. Well, close…but maybe this one’s the Silicon Valley dance trend of 2017?

    At the end of every year, content either focuses on trends or a full-on Year In Review. What’s hot? What’s not? What’s coming next? Companies announce what’s ‘new’ and the cycle continues.

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  • Multiple Plays, One Team: Bringing Brands to Life at the Super Bowl

    Multiple Plays, One Team - Bringing Brands to Life at the Super Bowl

    It’s no surprise that teamwork is a central theme around just about anything related to the Super Bowl. And when it comes to events, marketing and brand activations at the big game, teamwork isn’t just one element… it’s everything.

    GES teamed up with several partners to bring exciting brand experiences to life at this year’s Super Bowl. Here’s a sneak peek:

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  • The dawn of the intelligent event is here

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    This article originally appeared in Engage Magazine:

    Today we sit on the crest of a new wave of ‘smart’ events – complete with interconnected technologies, loads of data and insights and new ways to prove ROI.

    For years, since the post-World War II generation, people created, hosted and attended events because it was a way to demonstrate their status, share new innovations, and network.

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  • 8 experiences to copy from Final Fantasy XV

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    Whether you're a hard-core gamer, or just a passive observer of the latest marketing trends, you may have come across this little thing called Final Fantasy XV making some waves over the past couple of months. And not just because of the child like glee emanating from pockets of the internet, but for the brilliant marketing that has preceded this titan of the video game world. If you haven't, then you're in for a bit of a treat.

    What is Final Fantasy?

    No longer the preserve of sunlight averse teenagers, video games have shaken off their once niche appeal and are now firmly part mainstream popular culture. And while many of us know games like Super Mario and Sonic the Hedgehog, the multitude of games from the Final Fantasy series over the last 27 years haven't seen much recognition outside of the gaming community. Until now.

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  • Webinar: Sneak Peek at the 2017 GES Trend Tracker Report

    Webinar Sneak Peek at the 2017 GES Trend Tracker Report 1

    A new year means new trends! GES’ annual Trend Tracker report provides readers with the ultimate annual event and exhibit trend forecast. The 2017 report, which will be released in the next few weeks, includes 50 top industry predictions in areas such as planning and strategy, marketing, technology, and design. But we’re giving you the opportunity to take a sneak peek!

    Join us January 11, 12 or 13 for our next Trend Tracker Sneak Peek Webinar . We’ll provide an inside look at some of the hottest event and exhibition trends to watch.

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  • For 2017, Focus on the Trend That Never Goes Out of Style

    For 2017- Focus on the Trend That Never Goes Out of Style

    No, it's not Pokémon Go2. Or Mark Zuckerberg’s “new” Jarvis (though that would be cool!). No, my trend prediction for 2017 is about people.

    Following a speaking session recently, I was asked what my one top technology trend to watch in 2017 would be.

    It took me a moment. There are a gazillion things to choose from. So after a gulp of water, and 500 eyes and ears waiting to see what glimmer of hope I may bring for their prosperous 2017, my answer?

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  • Best giveaways for events and exhibitions

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    It’s no secret that everyone likes a freebie. One sure-fire way to get visitors to your stand at an event is to give away free stuff. However, there’s some freebies that people just don’t want, and others that will really make the kind of impact you’re after. 

    You may have to spend out a bit if you want to have the best giveaways, but you can also get creative on a budget. If you can’t afford to give everyone who comes to your stand a freebie, give out two or three bigger freebies as a prize instead. 

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  • 8 tips for exhibiting abroad

    Exhibiting abroad

    If you exhibit on the international stage, there’s a lot of things to consider. Where in the world you’re exhibiting will have a huge impact on the kind of stand and marketing material you produce. It’s important to take local customs into consideration and create a display that will appeal to the audience in question. 

    Many countries have very specific rules and expectations when it comes to exhibiting. For example, in Japan, the contractor is responsible for all rubbish generated during setup – whereas in the UK the onus falls on the exhibitor. So, if you’re planning on exhibiting on a global scale, here’s some things to keep in mind. 

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  • 5 ways to stay safe on-site

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    If you’ve ever walked a show floor during build-up you’ll know that it’s a health and safety minefield with hundreds of potential opportunities for ‘near misses’ or even worse ‘workplace accidents’.

    As organisers and contractors, we operate in inherently risky environments. We are building increasingly sophisticated and compelling ‘event destinations’, operating in busy venues, running on tight schedules and managing multiple suppliers, partners and clients on-site. It’s exhilarating to be part of, but also a huge logistical challenge to ensure everyone’s safety.

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  • Gamification at events

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    Less sci-fi, more like wifi!

    I think we've all heard the phrase “gamification” at some point this year. It seems to be the “in” thing and it seems like all the cool kids are doing it. I aim to bust some myths and make it seem more reachable. You don’t need to be a ‘gamer’ to be able to understand games, or how and why they work. You just need to have an open mind, a hint of creativity and a little knowledge never hurt anyone.

    Less galactic, more fantastic

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