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  • Webinar: Event Technologies that Engage, Excite and Inform

    trend-tracker-webinar-february

    Join GES’ David Saef for our latest Trend Tracker webinar on event technology trends. In this webinar, you will learn and how to implement these technologies to engage, excite and inform your event or exhibition attendees.

    Trend Tracker: Event Technologies that Engage, Excite and Inform

    February 24, 2017

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  • Inspired by Chaos

    Inspired by Chaos

    “We’re gluttons for chaos; visual, audio, sensory, social. Not only do we welcome it, we often actively seek it out.”

    Jeff Janes, GES Creative Director, shares his experiences working with creative partner IDEAS on the Future Flight and Houston LIVE experiences at Super Bowl LI.

    Jeff talks about his methods for dealing with the chaos that is often inherent to the creative process for event planning. Having the awareness to filter the input, absorb what’s important and use that information to inspire new ideas are key to Jeff’s process.

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  • The Human Factors Leading to Higher Event Effectiveness

    The Human Factors Leading to Higher Event Effectiveness

    We all want to be actively engaged with experiences that mean something to us personally or professionally. These are the events in our lives that lead to great stories people want to hear and that make memories we cherish long after the occasion ends. Our professional events should have the same impact. Events and exhibiting are people businesses. Anything that emphasizes and appeals to each individual’s humanity produces authentic engagement and deeper meaning for all involved.

    GES MarketWorks asked corporate marketing leaders, brand managers and event marketers about their event objectives. Revenue, Enhanced Customer Interactions and Brand Awareness topped the charts,essentially tied with about 70% of responses. Corporate responders reveal logic that should penetrate all event strategies and planning. Several factors lead to higher event profitability and success, engagement (enhanced customer interaction), brand awareness and personalization.

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  • Matchmaking at Events: Brain Dates and Brain Mates

    Matchmaking at Events - Brain Dates and Brain Mates

    You walk into an event, look around and realize you don’t know a soul. Suddenly, you feel paralyzed and the internal questions start: “Who should I connect with?” and “How do I meet up with like-minded people?” OR maybe you’re the belle-of-the-ball, the social butterfly, someone who can make multiple connections in a single smile?

    Either way, you quickly begin courting a few people here and there, making small talk about where they’re from and what they do... etcetera… but are you dating the right connections? Are these new connections your brain-mates?

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  • Alternatives to Oculus Rift

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    Virtual reality is huge right now. So naturally, it was always going to find a niche within the events industry; specifically live events where consumers are expecting more and more immersive and high tech experiences. There’s some major players in the VR arena, but some of the underdogs should be no means be left off the starting line. Oculus Rift is a well-known VR brand that offers a huge amount in terms of functionality, and it has taken the market by storm. 

    You might be wondering exactly what Oculus Rift is? Well, in a nutshell, it’s a virtual reality headset made by Oculus VR. Wearing the headset is unlike anything you have ever experienced before. It’s used for a variety of different experiences including virtual reality movies, transporting yourself to a destination somewhere around the world, or spending time with people in virtual reality. 

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  • How to engage millennials with event tech

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    Millennials – every marketers favourite group. Whether you love or hate the name, the fact remains that you need this target group. These people aren’t just a theoretical demographic anymore, they’re actually here – living, working and breathing right beside you.

    Who are millennials?

    There are so many different interpretations on the term, but this is the one I hang my hat on: they’re now in their 30’s, middle management professionals, decision makers and budget holders. The most important thing to remember is that they’re also the CEO of tomorrow and you need to win them over to your event brand now before it’s too late.

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  • Behind the Scenes at Houston LIVE

    Behind the Scenes at Houston LIVE

    It takes a lot to create a live event. There are countless moving parts, and all those parts must come together and work as a whole to make it happen. When that happens, it’s reminiscent of a clock – gears all working together to turn the hands.

    This year’s Houston LIVE experience at Super Bowl LI was no different. Any event that has attractions, staff and guests needs a top-notch cast and a crew working behind the scenes. What does it take to pull off such a massive activation? The IDEAS Orlando team shares their experience, including what it was like collaborating with GES and several other talented partners.

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  • VR 2.0 – Elevating Events in New and Exciting Ways

    VR 2.0 – Elevating Events in New and Exciting Ways

    The sedentary experiences of most virtual reality activations today with a heavy headset and repurposed gaming chair are quickly coming to an end. The latest and best VR experiences allow users to get up and walk around or incorporate additional elements, such as motion or even scent, providing a completely immersive sensory experience for event attendees.

    This strategy has come to life as part of the 2017 Super Bowl LIVE Fan Festival, where GES and partner IDEAS quite literally “launched” Future Flight , an out-of-this-world virtual reality experience, including a tower-drop ride that takes guests on an excursion through space to Mars. Guests don VR goggles for the 2-minute ride, which concludes with a 64-foot vertical drop that transports riders back to Earth, landing on the 50-yard-line of Houston’s NRG Stadium.

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  • Got A Minute? Go to Mars: A Virtual Reality Journey

    Got A Minute Go to Mars A Virtual Reality Journey

    GES worked closely with a number of talented partners to bring several projects to life for Super Bowl LI. One of those projects is Future Flight, an out-of-this-world virtual reality experience, including a virtual reality tower-drop ride that takes guests on an excursion through space to Mars. Guests don VR goggles for the 2-minute ride, which concludes with a 64-foot vertical drop that transports riders back to Earth, landing on the 50-yard-line of Houston’s NRG Stadium.

    GES’ involvement ranged from creating the graphic look and experience supporting the Future Flight and Mission to Mars, to assisting with the development of the site. GES organized logistics and worked with all vendors and sponsors to facilitate the event, including loading in the tower by strategically and carefully working with Discovery Green’s landscape to leave the park undisturbed.

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  • How Super Bowl Fans Are Traveling to Mars

    How Super Bowl Fans Are Traveling to Mars

    Kickoff for Super Bowl LI won’t happen until Sunday night, but already football fans are converging on downtown Houston for various pregame activities. Organizers expect about one million people will visit Super Bowl Live presented by Verizon, the free fan festival that opened Saturday and ends a few hours before the game. The main attraction of the 250,000-square-foot space is Future Flight, a drop tower ride that uses virtual reality to take passengers on a space flight to Mars.

    Read the full article from BizBash and check out some of the other brand activations and experiences GES helped bring to life at this year’s big game.

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