Shell schemes are the building blocks of your event—the places where the contacts are made and the deals are done. They are where your exhibitors will spend the bulk of their time, and the spaces where you need to keep them happiest.
A shell scheme stand is a blank canvas to be filled by you and your customers. Simple, yes, but vitally important. It is the small details that count here: the robustness of the build, the cleanliness of the fascia’s, the brightness of the lighting and the aesthetics of the flooring. These are what your customers will notice, on arrival and throughout their stay, and they build up into overall impressions of an event. Will exhibitors be comfortable? Are the spaces equipped for their needs and ready to be dressed? And will you get them returning to your show year after year? Get your shell scheme right, and you stand every chance.
