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We deliver high-value, high-impact experiences to event attendees and the people they influence. We are in the business of changing hearts and minds.

Bell Helicopter Exhibit Design

Bell Helicopter

Bell Helicopter’s goal at HAI HELI-EXPO 2017 was to position the company as one of the most innovative brands in the world and reinforce its current position as a leading manufacturer of vertical lift aircraft. In addition, Bell wanted to build anticipation and demand for its products and services while providing customers with an unforgettable experience. To accomplish this, Bell Helicopter unveiled a concept aircraft of the future, the FCX-001.

Houston Live

Houston Live

Featuring Future Flight

The Houston LIVE experience at Super Bowl LI captured the essence of Houston told through a story encompassing performance art, local cuisine, science and industry, and cultural diversity. Driven by the theme “Celebration, Inspiration and Energy,” GES partnered with Orlando-based IDEAS to create a street festival atmosphere that included a 35,000-square-foot tented pavilion housing sponsor exhibits and performance areas. The centerpiece of the experience was Future Flight, a virtual-reality ride created in tandem with NASA that simulated a trip to Mars while thrilling visitors with a 65-foot drop tower plunge that landed them on the 50-yard line of NRG Stadium.

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Merck & Co.

ASCO 2016 was Merck & Co.’s opportunity to present key data highlighting their recently FDA-approved product, Keytruda, at the premier educational and research trade show for oncology specialists. This promising treatment of melanoma and non-small cell lung cancer (NSCLC) provided Merck an additional opportunity to reinforce their position as a leader in the therapeutic area. Merck Oncology’s exhibit and marketing team in partnership with the GES program account team, along with GES trade show and GES ExpoServices, executed a highly successful attendee experience. The educational tools and interactive pipeline data highlighted the current treatment approvals as well as the drug’s potential for improved patient outcomes, extending audience visits for more than 2x the average length of time.

Further, the launch of Keytruda coincided with the selection of GES as Merck’s partner for management of their overall global exhibit program and the execution of a 5+ year master services agreement through 2020.

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Team GB

Team GB

In true champion style, we created an impressive LED-lit, lion-head entrance archway; sponsor themed areas, such as a Lidl-sponsored athlete’s “grocery store” complete with checkout counters for last-minute essentials; a changing room equipped with a built-in running track and much more.

Farnborough International Airshow

A week-long event that combines a major trade exhibition for the aerospace and defense industries with a public airshow, Farnborough International Airshow is one the world’s most prestigious and recognizable names, and GES has supported the show for more than 20 years. In addition to providing core services for the event, we provided 19 premium chalets and pavilions for major global brands in the aerospace and defense industries.

Farnborough International Airshow
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