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The global ecosystem of live experiences is filled with myths, buzzwords, beliefs and habits that are ripe topics to be questioned.

From R.O.I. to the word “engagement”, listen as GES’ David Saef, EVP Strategy, CTSM, debunks the top 10 myths about events during an all-new webinar: Mythbusters: 10 Common Event Myths Debunked.

On Thursday, August 2nd at 2pm ET/11am PT, prepare to have your mind blown as Saef shares compelling insights, trends, and best practices.

In this session you’ll explore:

What’s so engaging about “engagement”?

R.O.I. or “RO-Why” are we measuring this anyway?

Is B2B, B2C, B2E just really BS?

And more…

Presented by:


David Saef

EVP Strategy, CTSM