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EthnoMetrics℠ Technology


We deliver intuitive exhibit technology and analytics

Understanding your attendees' behavior is essential to improving ROI and engagement.

Our intuitive technology and analytics provides the insight you need.

We offer real-time attendee data patterns, scan history, venue heat maps and much more.

Smart Phone Tracking

Best for exhibit hall traffic, exhibit hall heat map, and traffic flow.

Video Tracking

Best for exhibits and resource centers, registration, sponsorships, common/service areas.

How EthnoMetrics℠ works


Video Tracking

Our video tracking system is a series of temporary overhead cameras in exhibit hall ceilings, or on poles in lobby areas.

We study exhibit hall traffic, providing detailed information on when your attendees walk the floor by the hour and day. This helps optimize the show schedule, from hours of operation to specific session times.

The analytics we provide include:

  • Registration: traffic volume and timing data
  • Exhibits/resources centers: design evaluation, staff performance, attendee engagement levels
  • Sponsorship/lounges: brand exposure and usage
  • Service Areas
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Smart Phone Tracking

The smart phone tracking system is made up of floor sensors throughout the exhibit hall to detect MAC addresses from attendees' smart phone devices.

The analytics we provide include:

  • Exhibit hall traffic volume and flow
  • Exhibit hall density: visual heat map and percentage of visitors by zone
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Let's talk about your next event, exhibition or exhibit

Get Started with GES

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