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The need for more profitable sponsorship programs is ever apparent among show organizers, exhibitors and event planners. Sponsorships can and should help increase revenue, offset event costs and enhance the attendee journey.

At GES, we have spent decades executing successful sponsorship programs with a focus on helping people like you drive revenue and improve efficiencies through sponsorships optimization. With a full suite of services including consultation, sales execution, and sponsor services — GES Sponsorship Strategy & Sales is designed to get your event working for you.

Your event represents a tremendous opportunity for sponsors

Gone are the days of mundane sponsorships…it now takes more than a branded banner to capture the attendee’s attention. Your event represents a powerful face-to-face marketing opportunity for sponsors. Make it count by partnering with a team that can help you effectively acquire and manage the right sponsors.

Sponsorships Strategy & Sales

With GES’ Sponsorship Strategy & Sales, you’ll be able to:

• Turn your long-term sponsorship goals into a powerful plan of action

• Drive growth of your event with a proven sponsor acquisition and sales methodology

• Energize your sponsor community and securing retention with service-focused sponsor


Optimized sponsorships = more money + more time

To help you optimize your program, Sponsorship Strategy & Sales focuses on three key areas

Sponsorship Consultation


• Sponsorship Assessment & Optimization – We take a deep dive into industry, competitive landscape and objectives to develop a sales and communications strategy designed to take you where you need to go.

• Pricing Strategy & Sales Asset Development – We leverage industry research and our extensive experience to develop pricing models that make sense. We build selling tools that remove barriers and get to “YES! We will invest in your event.”

Sales Execution

• Sponsor Acquisition – We employ proven strategies to increase your prospect database and define a communications plan to optimize sponsorship revenue.

• Sponsor Retention – We understand sponsor needs. Completely. Our approach includes consultative selling, top-notch customer service, and critical data collection and assessment.

• Sponsor Consultation – From pre-show marketing strategies to post-event follow through, we bring tools and expertise to drive your sponsors repeated success

Sponsorship Sales Execution

Sponsor Services

Sponsorships Tools & Technology

  • • Sponsorship database: Our proprietary database maintains an inventory of all sponsorships in the top 500 trade shows since 2014. This database provides valuable insight into trends, enhancing our strategic recommendations for optimizing sponsorship programs.

  • • GES Sponsorship Platform: A listing technology for show organizers to review sponsorship opportunities at various venues worldwide.

Measurement & Reporting

  • We pull event measurements together for you to visualize, understand and incorporate into your strategy.


Download the One-page Overview


Let's talk about your next event, exhibition or exhibit

Get Started with GES

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