Marketing leaders across the industry are scrutinizing their budgets now more than ever. To justify event spend and convey business value, live event marketers are embracing quantitative measures of success.
GES Measurement & Insight offers comprehensive data collection, analysis and reporting capabilities. Our methodology is based on key metrics that tie to business outcomes, with reporting that includes insights and actionable recommendations, rather than just data.
Don’t activate another event without measurement
Find out how to effectively measure your event