We are encouraged that major exhibition markets like the UK, Amsterdam, Seattle, San Francisco, and Toronto have changed to Green or Yellow with their recent events opening successfully.
To help show organizers and planners understand what attendees are expecting at shows to feel safe, we conducted an attendee survey recently asking for intent to attend as well as specifics for safety measures to consider in your planning. Here are some key statistics from our infographic that you can open [here].
For real-time results, we are also conducting weekly LinkedIn polls that you can participate in and see results at linkedin.com/company/gesglobal/.
Wendy Gibson | Chief Marketing Officer, Global Marketing
Wendy is an accomplished leader with 25 years of experience leading marketing for fast-paced, high-growth companies. She’s passionate about global brand and marketing strategies and has an unwavering focus on voice of the customer. As Chief Marketing Officer, Wendy manages a global team including branding, digital marketing, demand generation, lead generation, line-of-business marketing, corporate marketing, social and digital strategies, client services and exhibitor services.
Hopefully, the Event Tracker will provide some level of insight into what’s occurring at ground level around the world in trade show cities.
We can always use your help in letting us know what you are seeing in one of these global cities. We’ve included a feedback button feedback button to share local, feet on the ground information with our team.