As Shows Continue to Open, What Are Attendees Expecting?

In recent weeks, we have seen venues and shows around the world to open, even as cases spike in some areas. Show organizers and event planners continue to put safety measures at the core of their strategy and design for in-person events so attendees feel safe.

We are encouraged that major exhibition markets like the UK, Amsterdam, Seattle, San Francisco, and Toronto have changed to Green or Yellow with their recent events opening successfully.

To help show organizers and planners understand what attendees are expecting at shows to feel safe, we conducted an attendee survey recently asking for intent to attend as well as specifics for safety measures to consider in your planning. Here are some key statistics from our infographic that you can open [here].


For real-time results, we are also conducting weekly LinkedIn polls that you can participate in and see results at

Wendy Gibson | Chief Marketing Officer, Global Marketing

Wendy is an accomplished leader with 25 years of experience leading marketing for fast-paced, high-growth companies. She’s passionate about global brand and marketing strategies and has an unwavering focus on voice of the customer. As Chief Marketing Officer, Wendy manages a global team including branding, digital marketing, demand generation, lead generation, line-of-business marketing, corporate marketing, social and digital strategies, client services and exhibitor services.

Hopefully, the Event Tracker will provide some level of insight into what’s occurring at ground level around the world in trade show cities.

We can always use your help in letting us know what you are seeing in one of these global cities. We’ve included a feedback button feedback button to share local, feet on the ground information with our team.