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Experience, data and insight should inform your event marketing decisions.

We take that one step further, by using goals and metrics, event and activation strategies, performance measurement, improvement plans and event sponsor strategy and sales to create an impactful experience that helps you surpass your business needs and event expectations.


strategy-marketing

Strategic and Impactful Event Marketing

GES Strategy leverages comprehensive data, industry and human insights, and decades of event marketing experience to provide consultative guidance for your program. We empower clients with clear, actionable strategies to drive event marketing decisions, to steer clear of problems and pitfalls, and to optimize the performance of current and future event marketing initiatives.

Learn More About Strategy


Sponsorships Strategy & Sales

The need for more profitable sponsorship programs is ever apparent among show organizers and event planners. Sponsorships can and should help increase revenue, offset event costs and enhance the attendee journey.

Learn More About Sponsorship Strategy

Sponsorships

Measurement and Insights

Measurement & Insight

We believe that every event, regardless of size or type, must be measured. The measurement practice offers comprehensive data collection, analysis and reporting capabilities.

Learn More About Measurement

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Let's talk about your next live event

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ICSC Maxi Awards

GES holiday projects Christmas in the Wizarding World and Santa’s Toy Factory, each win Silvers at the 2018 U.S. MAXI Awards at ICSC’s RECon. See More Awards