Looking for a way to create a brand centerpiece and an engineering marvel, Dr Pepper partnered with GES to develop the Dr Pepper “Star Bar” at AT&T Stadium. The storied venue is the home of the Dallas Cowboys, the Big 12 Championship Game and numerous concerts and major events.
GES first installed the original Dr Pepper Star Bar during the venue opening, successfully providing entertainment and refreshment to every kind of fan for many years. Recently, the iconic beverage brand requested GES refresh the installation, bringing more of the brand into the experience. Initially, Dr Pepper only wanted to do a light update, but after detailed review and discussions with GES experts, the teams collectively decided on a completely new Dr Pepper Star Bar experience.