Dr Pepper Star Bar Permanent Installation

Challenge

One of the biggest challenges when working with the permanent structure at AT&T Stadium is the retractable roof. The wind power radiates through the venue when the roof is open - an element which must be considered prior to design of any kind. The structure had to meet an appropriate wind load rating before it would be approved. GES needed to create an engineering marvel which addressed the challenge yet still provided the Dr Pepper brand experience for fans attending games or events. 

Solution

To meet expectations of this iconic brand, GES designed and fabricated the panels out of Alucobond to allow for movement when the stadium was open. Using this cutting-edge technology frequently found in kinetic and dynamic facades, GES designed, engineered, fabricated and installed a brand experience that accented this iconic stadium. This marvelous structure looked vibrant and also possessed a responsive, flexible quality that easily adapted to the climate in the building. The aluminum core fabrication factored in designed movement when wind passed through the structure.

GES brought to life a visually dazzling concept, highlighting the forward evolution of Dr. Pepper and resulting in an innovative brand experience inside a truly engaging, immersive space.