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As the World Turns… Are New COVID Variants Affecting Events Opening?

As COVID cases increase with the new variants across the world, some U.S. states and other countries aren’t as affected with new cases and are continuing to open new exhibitions and events. We’ve seen some positive moves to reopen in Calgary, Edmonton, New York, Denver, Chicago, and San Diego - all turning Green for this update.

Recent Openings Around the World:


  • London is Yellow - with the Home and Gift Buyer’s Festival in, Harrogate, North Yorkshire, hosted July 18 – 21.


  • Calgary turned Green – hosting the Calgary Stampede from July 8-18, with attendance of 528,998.

  • Edmonton turned Green - hosted Night Market at River Cree from July 15 – 18, with over 25,000 attendees.

US: East to West

  • NYC turned Green with the Affiliate Summit East held July 21-23.

  • Chicago turned Green with the Chicago Auto Show from July 15 – 19, which was one of the first shows at McCormick Place.

  • Denver turned Green with the Major League Baseball All Star Game's Play at Ball Park Expo, held from July 9 – 13.

  • Los Angeles is now Yellow with the Society for Brain Mapping & Therapeutics Annual Congress, held from July 8 – 11.

  • San Diego turned Green with the Warrior West 2021, held June 30- July 1 with over 2,000 attendees and 200 exhibitors.  Warrior West is a military and first responder resource and training expo.



Wendy Gibson | Chief Marketing Officer, Global Marketing

Wendy is an accomplished leader with 25 years of experience leading marketing for fast-paced, high-growth companies. She’s passionate about global brand and marketing strategies and has an unwavering focus on voice of the customer. As Chief Marketing Officer, Wendy manages a global team including branding, digital marketing, demand generation, lead generation, line-of-business marketing, corporate marketing, social and digital strategies, client services and exhibitor services.

Hopefully, the Event Tracker will provide some level of insight into what’s occurring at ground level around the world in trade show cities.

We can always use your help in letting us know what you are seeing in one of these global cities. We’ve included a feedback button feedback button to share local, feet on the ground information with our team.


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