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Big Exhibition Markets on the Verge of Opening

New York and California have officially reopened, so what does that mean for Exhibitions and Conventions coming back? We continue to see positive signs for some of the biggest US Exhibition markets, relaxing COVID restrictions with live events open, and convention centers booking conferences. And both New York City and Chicago turning Yellow on the map this round.

Internationally, Barcelona turned to Green on the map with the successful opening of Integrated Systems Europe and Mobile World Congress (MWC) shows. MWC opened up with safety measures for 30,000 attendees, including a required negative COVID test, pre-registration and tracking/tracing. London turned Yellow as they just completed Integrated Systems Europe (ISE)-Battersea. While the EU and UK are opening a little slower than the US, we are seeing encouraging signs of what’s to come.

What we are keeping an eye for the next update to turn Green:

New York

New York recently turned Yellow with the successful completion of the Manhattan Vintage Clothing Show. There are some upcoming exhibitions and conventions planned in July, with the Javits Center opening back up to events, starting in August with the New York International Auto Show. And how can we not be excited to see the majority of Broadway shows opening back in September, with Springsteen on Broadway being the first to have opened on June 26th!


While California’s reopening on June 15 has increased capacities for indoor venues and relaxed PPE requirements for those vaccinated, it’s not quite back to normal, and shows need time to plan. Per the Safely Reopening California guidelines, large indoor events with 5,000 or more people, attendees must show proof of a COVID vaccination or a negative COVID-19 test. For outdoor events with 10,000 or more people, it is only recommended that attendees provide proof of vaccination or negative COVID-19 status.

While there are still restrictions to follow, we are excited to see movement with larger shows at the LA Convention Center with potential exhibitions in July, as well as shows in progress in August for both convention centers in San Diego and Anaheim.


Wendy Gibson | Chief Marketing Officer, Global Marketing

Wendy is an accomplished leader with 25 years of experience leading marketing for fast-paced, high-growth companies. She’s passionate about global brand and marketing strategies and has an unwavering focus on voice of the customer. As Chief Marketing Officer, Wendy manages a global team including branding, digital marketing, demand generation, lead generation, line-of-business marketing, corporate marketing, social and digital strategies, client services and exhibitor services.

Hopefully, the Event Tracker will provide some level of insight into what’s occurring at ground level around the world in trade show cities.

We can always use your help in letting us know what you are seeing in one of these global cities. We’ve included a feedback button feedback button to share local, feet on the ground information with our team.


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