Quality over quantity
When was the last time you marched up to a huddle of people to instigate a conversation while flying solo? It can be pretty intimidating for some people, so it’s really important that you take the right amount of people for the space that you have. Not keeping stands open and inviting is a common mistake for exhibitors and it drives potential visitors away.
We recommend taking quality team members over sheer quantity. If visitors are interested in you and what you have to offer, they’ll generally wait a short while – maybe they’ll pick up and leaf through a tablet or brochure until you have seen off the last visitor. As a rule of thumb, try to keep your team to one person per 2 square metres – this will give your stand, and your team, room to breathe.