A multi-dimensional experience at Mobile World Congress
At Mobile World Congress 2017, Brightstar unveiled an entirely new range of cutting-edge mobile and wireless products to the world, as well as a state-of-the-art website. For such a high profile reveal, Brightstar needed the perfect platform to showcase these innovations. They called upon us, as strategic creative partners, to help them create a multi-dimensional experience that took attendees on a journey.
We collaborated with Brightstar throughout the process to create a fully experiential stand. The use of virtual reality booths and sensory audio visual production really captured the visitors’ imagination. We also built meeting labs perfect for product demonstrations and an exclusive Soho House-inspired networking area. Over the course of the 4 day event, the Brightstar stand received stellar reviews from visitors and clients alike, attracting over 2,000 VIPs and key stakeholders from the mobile and wireless industry.