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Why should I think about floor covering?

Walk into a new house and the carpet will be one of the first things to catch your eye. It’s no different at an event, where first impressions start at floor level, and the quality of the covering speaks volumes about what is in store for exhibitors and visitors alike.

A high-quality, well-fitted floor covering can make the difference to the visual appeal of an event. Here are five things floor coverings can do to enhance your event:

  • Set the tone. Shabby carpet says shabby event; a smart covering indicates care and professionalism.
  • Reinforce your brand. When you match the colour of your floor covering to your event logo and collateral, your brand identity becomes embedded in people’s minds.
  • Satisfy your exhibitors. After spending months working their stands, exhibitors want their immediate surroundings to look good too.
  • Make first impressions last. Floor coverings need to be resilient enough to look good for hours and days, not minutes. Be sure your visitors are admiring yours on the way out as well as the way in by choosing flooring that lasts.
  • Open up sponsorship. For companies who want to capture the attention of passing visitors, floor coverings can be an excellent place to put logos.
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WHAT CAN YOU DO FOR ME?

Our experience at events around the world has taught us the value of good floor coverings. We have a vast range of covering types, grades and colours to choose from, and we’re constantly working to refine and improve them. There’s always a balance to be struck between hard-wearing functionality and aesthetically-pleasing design, and we can help you find it. Environmental factors are important to you and your customers too, so you’ll be pleased to hear that virtually all our floor coverings are recycled after use. Across your stands, aisles, feature areas, entrances and more, you can find a covering that matches your event’s character—and then have it fitted to the highest standards, efficiently and on time.