What difference do graphics make?
Good graphics bring an event to life. From hall display boards, to signage, to stand illustrations - they make an impression on your exhibitors and visitors at every step of the journey through your event. Poor graphics make for anonymous events, confusing navigation and low engagement. Great ones add vitality, flair and focus.
From an organiser’s point of view, graphics are crucial in reinforcing an event’s branding and work in harmony with the rest of the event’s collateral. For an exhibitor, they are what help a stand to catch the eye of passing traffic and reveal in seconds what is on offer there. And for visitors, they are relied on for easy wayfaring and smooth passage around an event. Without them a show is nothing.