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What is an exhibition feature area?

An exhibition feature area is the beating heart of any show. From a bustling bar area for your exhibitors, to a 1,000 seat arena, feature areas are the pinnacle of exhibition design and incorporate everything you want your brand to say. Feature areas can also serve in very practical roles such as registration and booking areas, plus they’re very popular with organisers who are looking for sponsorship spaces to sell.

Why should you install a feature area at your exhibition?

A feature area gives your exhibitors and visitors the opportunity to get hands on with your brand, engaging them with your values and what you show stands for. Most organisers have a registration area feature; they’re often the first point of contact for visitors with an exhibition so it’s important to make a great first impression.

Visitors also like to engage with more than what the exhibitors have to offer. Seminar halls, arenas, bar areas… In our experience visitors are very receptive to “official” exhibition content, engaging in everything from Q&A sessions to being able to tag and like a feature on social media. Feature areas also offer you an opportunity to grow your margins by offering spaces to sell as sponsorship.

Feature areas are also good for keeping you in touch with your exhibitors on the show floor. Building an exhibitors only area for a quiet break away from the exhibition floor will also give you the opportunity to display sales materials, encouraging the all-important re-bookings for the next year.

Why should you hire us to look after your feature areas?


Our feature areas team are some of the most committed and creative people in the exhibition industry, trusted by organisers big and small, local and global. When you hire us to look after your feature area, whether that’s just to consult with you on the design or to take on the entire project including the build and delivery, you get a personal service unlike any other.

You’ll get a direct line to your own personal project manager who will live and breathe your project with you, drawing on every ounce of their experience to deliver a truly engaging experience for your sponsors, exhibitors and visitors. Our team carefully develop every lighting effect, texture, fabric, surface technology, colour and acoustic to add to the value of your exhibition.

Our creative team have been drafted in by leading exhibition organisers to develop:

  • Complete exhibition design
  • Breath-taking entrance areas
  • Well-organised networking areas
  • Essential show piece features
  • Audience oriented theatres and seminar halls