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Improve Exhibit and Event Performance With Our Technology

Optimize floor plans. Improve scheduling. Increase profitability.

With our cutting-edge technology, we have one of the most intricate RFID technologies in the industry. Our RFID technology is an industry-leading platform for badging, tracking and real-time reporting at live events. Utilizing RFID-enabled badges, our unique solution monitors attendee activity at events and offers organizers unsurpassed insight into attendee behaviors. We also offer our best in class EthnoMetrics℠ technology. EthnoMetrics℠ is a measurement system that uses video or smart phone technology to study attendee behavior at your exhibit.

Whether you are looking to make changes to your floor plan, to the scheduling, or to specific sessions, or looking to improve other attendee engagement areas, we can provide you with quantifiable data and insights to make sound decisions. Our team works with you to understand your needs and selects the best technology to gather data to support your goals.

EthnoMetrics℠ and Event Technology

We’ll improve your performance based on quantitative data on your attendee’s behavior. Knowing more about the exhibit and event visitation allows you to understand what is most engaging for your attendees.

We deliver intuitive technology and analytics

The ability to forsee your attendee’s behaviors is essential in improving ROI and engagement.

Our best of class technology and analytics allows us to capture insightful data about your attendees.

We offer real-time attendee data patterns, scan history, and venue heat maps plus much more. 


Best for attendee identification, session/event attendance or verification, convention center heat map, real-time reporting.


Video Tracking
Best for exhibits and resource centers, registration, sponsorships, common/service areas.


Smart Phone Tracking
Best for exhibit hall traffic, exhibit hall heat map, and traffic flow.


Instant Counting Mat
Best for exhibit hall entrances and real-time reporting.

How EthnoMetrics℠ and Event Technology Works


Unlike other tracking solutions, our RFID technology is able to track attendee movements at a distance. Readers can scan up to 30 feet, without the need for line of sight interaction with event staff.


Our RFID technology can also provide unique feedback that allows organizers to view live attendee demographics and lists, along with interactive heat maps showing busy areas and details on individual breakout session attendance.

Using RFID technology in different ways can create on-site tools for enhancing the event attendees experience and generating on site engagement.

The analytics we provide include:

  1. Real-time registration data
  2. Search for specific attendees (by name)
  3. Live dashboards via tablet, smart phone: visual heat map and traffic volume and flow
  4. End of day/event reporting provided (PDF, Excel)


Video Tracking

Our video tracking system is a series of temporary overhead cameras in exhibit hall ceilings, or on poles in lobby areas.


We study exhibit hall traffic, providing detailed information on when your attendees walk the floor by the hour and day. This helps optimize the show schedule, from hours of operation to specific session times.

The analytics we provide include:

  1. Registration: traffic volume and timing data
  2. Exhibits/resources centers: design evaluation, staff performance, attendee engagement levels
  3. Sponsorship/lounges: brand exposure and usage
  4. Service Areas


Smart Phone Tracking

The smart phone tracking system is made up of floor sensors throughout the exhibit hall to detect MAC addresses from attendees' smart phones.


The analytics we provide include:

  1. Exhibit hall traffic volume and flow
  2. Exhibit hall density: visual heat map and percentage of visitors by zone

Instant Counting Mat

Our counting mats provide real-time data and insight into attendee traffic flow. This will better assist in determining strategic floor planning and scheduling for your exhibit.


The analytics we provide include:

  1. Real-time data
  2. Entrance and exit traffic volume
  3. Areas with defined entries: new products, lounges, meeting rooms