HARRY POTTER™: THE EXHIBITION OPENS TODAY AT SUPER BRAND MALL, SHANGHAI, CHINA

Dec 2015

HARRY POTTER™: THE EXHIBITION OPENS TODAY AT SUPER BRAND MALL, SHANGHAI, CHINA

Harry Potter film actors James and Oliver Phelps welcomed
the first guests to the exhibition during last night’s premiere.

Tickets now available at www.harrypotterexhibition.com.cn

news_shanghai

Shanghai—December 5, 2015—Harry Potter™ fans in Shanghai and throughout China will finally have the chance to take a step into the famous wizard’s magical world when Harry Potter: The Exhibition, makes its China debut today at the Super Brand Mall in Lujiazui Shanghai, China. During last night’s premiere event, actors James and Oliver Phelps, who played Fred and George Weasley in the Harry Potter film series, brought their wit and charm to welcome the first guests in China. The exhibition opens today Saturday, December 5, 2015. Tickets are on sale now, and can be purchased online at www.harrypotterexhibition.com.cn, www.damai.cn and www.lvmama.com.

In partnership with Warner Bros. Consumer Products, Global Experience Specialists (GES) created the 1,400-square-meter experiential exhibition, where visitors are able to enjoy dramatic displays inspired by the Harry Potter film sets and see the amazing craftsmanship behind authentic costumes, props and creatures from the films. The Van Egmond Group is partnering with GES to present the exhibition.

“It’s amazing to see so many hardcore Harry Potter fans in China. They love the Harry Potter films, collect the books and even dressed up as wizards and witches!” said James Phelps. “Seeing them eager to immerse themselves in the Harry Potter experience is overwhelming, the response to the exhibition during last night’s event was fabulous. This is our very first ever visit to China and we love Shanghai, it’s a beautiful city and spending time with fans surrounded by all the great costumes, props and creatures brought us lots of surprises and good memories from working on the films! “ added Oliver Phelps.

Harry Potter: The Exhibition will display the Great Hall, Hagrid’s hut, the Gryffindor™ common room, and fan favorites such as Harry’s wand and eyeglasses, the Marauder’s Map, Gryffindor school uniforms and an array of Quidditch™ equipment. In addition, fans will experience a collection of magical creatures like Buckbeak™ the Hippogriff, a Hungarian Horntail dragon, and even a Dementor. Visitors to the exhibition will also be able to try their hand at some of the activities experienced by students at Hogwarts™, such as pulling a screaming Mandrake from its pot or tossing a Quaffle in the Quidditch area.

Harry Potter: The Exhibition opens at 10 a.m. on Saturday, December 5, 2015 on the 9th floor of the Super Brand Mall in Lujiazui, Shanghai. Guests are encouraged to purchase their tickets early to ensure their preferred date and time. The last entry will be one hour before closing of the exhibition. Tickets to the exhibition are on sale now at www.harrypotterexhibition.com.cn, www.damai.cn and www.lvmama.com.

An exclusive audio tour is also available, providing behind-the-scenes insight into the making of the Harry Potter films, with commentary from the producers, prop designers, costume designers and creature designers.

About Van Egmond Group (VEG)
The Van Egmond Group is synonymous with successful, quality promotion and production.

Over the past 35 years, the Van Egmond Group has been a leader in touring, production of theatrical events, special events, event merchandising, marketing and promotion. Its reputation for attracting high yielding events to the South East Asian market place is second to none with productions in Australia, New Zealand, China, Hong Kong, Singapore, Malaysia, Korea, Taiwan & Japan.

Through the Van Egmond Group’s long and highly regarded presence in the industry it has gathered an impressive list of contacts with performers, major managers and contractors throughout the entertainment, performing arts and sporting industries.

It is no accident that the four biggest concert tours of Australia have been promoted by the Van Egmond Group; they are "Dire Straits" 1986, "Jesus Christ Superstar" 1992, "Riverdance" 1997 & “AC/DC” in 2010. These along with the other promotions are a testament to the company's ability to meticulously plan and execute all aspects of successful promotion from marketing through to logistics.

In a career of "sold out" business, highlights include the Dire Straits "Brothers In Arms" tour, which saw 250,000 seats sold in Sydney alone and ticket sales of approximately 1 in 15 to the entire Australian population (this achievement is listed in the Guinness Book of Records), the tour of Bette Midler, which sold out 72 performances and, in 2010, AC/DC’s Black Ice Tour which became the fastest selling concert in Australian history selling over 520,000 tickets in under three hours (the concert went on to sell over 750,000 tickets in Australia & New Zealand).

During its operation, the Van Egmond Group has sold in well excess of 20 million tickets to a wide range of events in this region.

About Global Experience Specialists (GES)
Global Experience Specialists, Inc. (GES), a Viad Corp (NYSE: VVI) company, is a global, full-service provider for live events, producing exhibitions, conferences, congresses, corporate events, exhibits and entertainment experiences. GES provides a wide range of services, including official show services, audio visual, cutting-edge creative and design, marketing and measurement services, and event accommodations – all with an unrivaled global reach. GES partners with leading shows and brands, including Warner Bros. Consumer Products, Spring Fair Birmingham, MAGIC, International Woodworking Fair, CONEXPO-CON/AGG and IFPE, Bell Helicopter, and L’Oreal, GES’ National Servicenter® has been recognized with certification under the J.D. Power Certified Contact Center Program℠ for the past seven years, and for the sixth year in a row Ad Age has named GES as one of the “World’s 50 Largest Agency Companies.” For more information visit www.ges.com.

About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

Contacts:
W Squared Live Entertainment 
Ivy Li Katie Kotchka
Project Manager Director
+86 139 175 758 63
ivy@wsquaredlive.com


Warner Bros. Consumer Products
Ivy Li Katie Kotchka
Project Manager Director, Worldwide Public Relations, Global Themed Entertainment
+1 (818) 954-7119
katie.kotchka@warnerbros.com

GES
Jesse Phillips
Director, Marketing
+1 (818) 638-5944
jphillips@ges.com

Sage House For Media & Publicity:
Mavis Mak Kay Yuan
Account Director
+ 86 136 519 000 48
mavis.mak@sage-house.com

Media & PR Manager
+ 86 152 168 245 46
kay@sage-house.com

HARRY POTTER, characters, names and related indicia are trademarks of and © Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © JKR. (s15)

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