Disney’s Bolt's Hands-on Event
We created and managed a cross-country tour for Disney’s Bolt, orchestrating fun hands-on activities and staffing the event. Inspired by the film, we created 40 over-sized hamster balls in which media personalities, reporters, and even their dogs, could broadcast live on TV, radio and the Internet. After logging 16,500 miles across 32 cities nationwide, the tour concluded with a roll down the red carpet at the film’s Hollywood premiere attended by Miley Cyrus and John Travolta among others. The tour resulted in massive film and brand awareness for Disney, generating more than 18 million total impressions and winning a Summit Marketing Effectiveness Award.