It’s no surprise that teamwork is a central theme around just about
anything related to the Super Bowl. And when it comes to events, marketing
and brand activations at the big game, teamwork isn’t just one element…
GES teamed up with several partners to bring exciting brand experiences to
life at this year’s Super Bowl. Here’s a sneak peek:
Future Flight at Super Bowl LIVE
is an out-of-this-world virtual reality experience, including a virtual
reality (VR) tower-drop ride that takes guests on an excursion through
space to Mars. Guests don VR goggles for the 2-minute ride, which concludes
with a thrilling 63-foot vertical drop that transports riders back to
Earth, landing on the 50-yard-line of Houston’s NRG Stadium.
It takes a team to create the ultimate fan experience. GES partnered with
IDEAS, a media and experience design firm, to help bring this project to
life. NASA provided actual video footage from outer space, including
footage of Mars, and ARM Inc. assisted in the ride development.
will be featured at Super Bowl LIVE, a signature fan festival situated on
Discovery Green in downtown Houston. The event – which will attract an
estimated 1 million attendees – opens to the public January 28.
to check out Future Flight and our partner IDEAS’ Bob Allen on Fox
35 in Orlando.
Houston LIVE is a celebration of all things Houston! It tells the REAL
story of Houston as it ignites enthusiasm for the future and inspires
action and conversation about what Houston truly is. The story is told
through the eyes of 19 forward-thinking sponsors who have joined together
to weave a tale of innovation, diversity, technology, artistry and
Also located within the Super Bowl LIVE fan festival, this 60,000
square-foot experience will feature several different areas that
collectively present the Houston story. At the heart of the more than 20
interactive exhibits and attractions are multimedia presentations, live
entertainment, local cuisine and social media connectivity. All of this is
presented in a uniquely-designed environment showcasing the host city as a
dynamic center of culture and innovation.
At GES, teamwork is in our DNA. Our clients’ and partners’ goals and vision
are the keys to a winning game plan, and we’re comfortable playing any
position on the field. Whether you need a quarterback to run your offense,
a strong defensive end to help you tackle the tough jobs or a seasoned
coach to show you the path to victory – we’re your partner and teammate.
Are you attending Super Bowl LI? Don’t miss all the fun that happens before
the game even starts... hope to see you there!