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  • Why It Might Be Time to Revise Your Registration Pricing Strategy

    Engage-Event-Attendees-Immediately-With-Smooth-Registration

    David Saef, GES’ EVP of Strategy and MarketWorks, recently sat down with PCMA ’s David McMillan to talk about how the events industry might adopt a shift toward flexible pricing.

    While the majority of conferences and conventions still operate by the model of an early-bird discount followed by a higher standard registration fee, Saef believes that will begin to fade away. “I think we’ll see some erosion in those cutoff dates,” he said. “At the end of the day, it’s about what people are willing to pay, and organizers are really trying to find the right price point.”

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  • It’s All about Action for our Team in Canada

    It’s All about Action for our Team in Canada

    It’s been an exciting and eventful past several months for our Canadian team as they prepare for 2017 shows and enter into a key partnership—we’ve been quite busy. It’s all about action here in Canada, and I’m happy to share with you what we’ve been doing.

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  • Two Minutes with Dax Callner: “Human Interaction Above All Else”

    Two Minutes with Dax Callner - Human Interaction Above All Else

    MeetingsNet recently spent two minutes with GES’ Chief Strategy Officer, Dax Callner. Dax shared his thoughts on the future of corporate events and helping corporations better understand the importance of event marketing.

    Read the full interview on MeetingsNet.

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  • GES Adds Leading Visitor Engagement Technology with Acquisition of Poken

    GES has purchased Poken, a cloud-based event management platform. Poken’s extensive event measurement and visitor engagement capabilities perfectly complement GES’ core live event services and technologies, bringing together digital and physical event spaces to drive engagement and gain better insight through real data. The Poken 360° platform offers a seamless ecosystem of technology tools that enhance event engagement through smart badges, and digital document collection through its patented “Touch and Glow” technology, visitor-to-visitor engagement, gamification and full metrics reporting.

    Poken joins the N200|GES event intelligence team, and the company will retain the product name Poken 360°. Poken founder and CEO Stéphane Doutriaux and the global Poken team will join GES with offices in New York City, London and Lausanne, Switzerland. The Poken team brings significant innovation capabilities, experience and knowledge of intelligent events, and will further extend the value GES brings to its clients and their attendees. 

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  • Managing your next event crisis

    Managing your next event crisis

    No matter how organised you are or how much blood, sweat and tears you put into an event, there’s always a chance something can go wrong. But there’s no need to panic and accept defeat, because with a backup plan for all of the potentially disastrous things that could dampen your day, you will be adequately armed to turn things around in no time. Running a successful event is all about being prepared, flexible, adaptive and having a positive mindset. Here are some common event disasters and tips on how you can manage them.

    Technical issues

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  • GES Industry Experts Presenting at EXHIBITORLIVE

    QandA-how-to-create

    EXHIBITORLIVE, the premier professional development conference for trade show and corporate event marketers, is right around the corner – and GES is excited to share our knowledge and expertise via a number of educational sessions.

    Join GES’ most creative and experienced minds as they present the following sessions:

    International Exhibiting – A Primer for Success (March 12, 8:30 am – noon)

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  • Your top 7 exhibiting questions answered

    top 7 exhibiting questions answered 2

    Last month we exhibited at the AEO Exhibitor Masterclass in Glasgow. We had a great time meeting everyone who attended, passing on our knowledge and expertise to help exhibitors get the most out of their next event. Part of our campaign around our presence at the Masterclass was #AskGES – where we encourage potential exhibitors to pen their most pressing questions to be answered by our team of experts.

    We received a great response, so a big thank you to everyone who contributed. After the event, we took your questions and selected the top 7 to be answered by our team. So, with no further ado, we can now share the answers with you. I hope you find these answers helpful and, if you have further questions, please Tweet us @GES_EMEA with the hashtag #AskGES!

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  • Relax with GES at EXHIBITORLIVE

    Relax with GES at EXHIBITORLIVE

    Hey, we understand. The life of a trade show manager is one of chaos, stress and expectations of perfection and show-stopping performances. That’s why GES offers the most innovative and comprehensive resources and tools in the face-to-face marketing industry, from our creative and strategic marketing capabilities to our door-to-floor logistics and account management services, our strategists make the lives of every trade show manager, marketing director and event planner easier – and more effective.

    If you’re attending EXHIBITORLIVE

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  • Industrial Design for Events – What’s Old is New Again

    Industrial Design for Events – Whats Old is New Again

    Design trends come and go. Some stay and become timeless classics – others become nostalgic talking points where we all try to point the finger at the culprit who came up with idea (the mullet, anyone?)

    Architectural design trends tend to be based on the state of the world at the time they are created – living in Sheffield [England], I see lots of post-war concrete tower blocks that were created for quick, cheap housing after the war, for example. Today, post economic meltdown, we have a new appreciation for fix, replace and reuse. Old barns are becoming homes and shops, old factories are being transformed and repurposed into apartments, reclaimed railway sleepers make great shelves, and so on. These specific examples are what we refer to as “Industrial Design” or “Industrial Chic”.

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  • EuroShop 2017: An event marketer's dream

    Euroshop 2017

    From March 5th, over 100,000 professionals from some of the biggest brands in the world will be descending on Dusseldorf for EuroShop 2017. EuroShop is a huge event that runs every three years, showcasing the latest breakthroughs within visual merchandising, retail marketing and more. With innovations in store design, event stand architecture, visceral event marketing, visual merchandising and a virtual attendee experience from the moment you walk through the door; EuroShop appeals to a wide range of audiences. And while a significant proportion of the show is geared towards retail marketing, most (if not all) of the great work on display can be easily transferred to use in events - so why not head along and steal some ideas? After all, event marketing trends generally follow retail marketing trends in short order.

    Events need to offer a unique attendee experience. Attendees want to be ‘wowed’ when they walk onto a show floor. They want to walk into a lively, thought-provoking environment where they’ll meet like-minded professionals, build strong client relationships and learn new things.

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