Over the past few years, keeping up with trends in technology has become more important for event planners than ever. Venues love to throw around the term
“smart,” but a smart venue is more than a Wi-Fi router and a few references to the cloud. Truly smart venues give participants opportunities to try new
experiences and make engagement simpler and more effective for presenters and exhibitors. It’s up to event planners to maximize the benefits of smart venues for the good of the guests.
The best venues are all about enhanced communication and versatility. Power options should be plentiful, internet should be both fast and reliable, digital signage and screens
should be visible, and presentation tools such as stages, lighting, and microphones should be adaptable. In addition, audience members should get to enjoy
rising immersion tech, such as augmented reality and 3D presentations. Event planners and organizers should also look for technology that helps them
evaluate attendee engagement. Audience response systems and social media integration are ideal for this purpose.