BEST IN SHOW
The world’s leading public transport brand, Vix create ground-breaking products that transform the way people move. But to continue on this journey, they also need to constantly challenge the way people think. Or, as they put it: “we aim not just to transport, but to transform.”
“GES suggested some exciting wow factor ideas, all of which went down a storm.”
The coach and bus industry is a traditional one. A fact which is reflected in stand designs at industry shows. Having provided them with the ‘Best Stand’ at Coach and Bus 2011, Vix asked us to deliver a design as contemporary and revolutionary as their products. A stand unlike anything their industry had seen before.
The only problem: a long time after booking their space, they were informed by the event organiser that their stand size and orientation had changed …
“The stand really emphasised our brand and the technology we have to offer.”
“Fail to prepare; prepare to fail” or so the saying goes. Having anticipated the possibility of the stand dimensions changing, we created a high-end design that could be constructed in geometrical sections. This enabled us to recalibrate to the new dimensions without losing time on a redesign.
Delivering on the brief for a revolutionary contemporary design, the stand featured a number of innovative design elements. A three-dimensional logo one metre high was suspended from the ceiling and lit with concealed LEDs using a DMX switcher. This device uses Pantone colours from the logo and converts them into evolving waves that create a hypnotic motion colour effect.
Concealed within the open stand design, we also fitted a private-access lounge area, giving reps a space to discuss large or sensitive projects with officials. Proving that style never has to come at the expense of substance.
- ‘Best in Show’ at Euro Bus Expo 2012.
- Customers were comfortable discussing sensitive projects in the private lounge.
- Provided VIX with impressive ROI for the show.