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  • Challenge Accepted! Bringing ‘The Swamp’ to Life with 3-D Pixel Mapping

    Challenge Accepted Bringing The Swamp to Life with 3-D Pixel Mapping

    When the University of Florida wanted to do something spectacular to kick off a basketball game against their SEC rival Kentucky Wildcats, they knew it would have to be BIG. Well, it just so happened that ON Services had been pitching ideas to the university athletics marketing team. When they finally got the green light from the administration, their first call was to us.

    Before the team stormed the court for the February game, the UF Athletic Association debuted a one-of-a-kind pregame on-court projection show that brought the crowd to their feet and left fans busily chattering about it on social media.

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  • Creativity and the Value of Constraints

    mars

    Ours is a creative environment. In fact, our company, IDEAS, has always been based on understanding an audience, crafting an engaging story, and delivering that story as creatively as possible. Okay, everybody in our business says that. And, while we’re at it, how about these?

    “No idea is a bad idea.”

    "Get out of the box.”

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  • Industrial Design for Events – What’s Old is New Again

    Industrial Design for Events – Whats Old is New Again

    Design trends come and go. Some stay and become timeless classics – others become nostalgic talking points where we all try to point the finger at the culprit who came up with idea (the mullet, anyone?)

    Architectural design trends tend to be based on the state of the world at the time they are created – living in Sheffield [England], I see lots of post-war concrete tower blocks that were created for quick, cheap housing after the war, for example. Today, post economic meltdown, we have a new appreciation for fix, replace and reuse. Old barns are becoming homes and shops, old factories are being transformed and repurposed into apartments, reclaimed railway sleepers make great shelves, and so on. These specific examples are what we refer to as “Industrial Design” or “Industrial Chic”.

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  • 10 Cool Exhibition Stand Ideas for 2017

    10-cool-exhibition-stand-ideas-for-2017

    Exhibition stands come in all shapes and sizes. You’ve probably already initiated yourself with a shell scheme stand, or booth, and maybe you’ve delved into the world of space only stand exhibiting. One thing that can be said for both stand types is that the scope for creativity is endless, but it can be too easy to prescribe something quite formulaic. The whole point of exhibiting is to make a splash to break through the marketing clutter, so going for something “normal” can be fatal for your next years’ marketing budget.

    As exhibition trends change and advance, we’re seeing and trying out more and more creative stand ideas. In fact, there are some really cool exhibition stands out there, stands that you’d choose to spend more time at because they offer something refreshing and appealing. We’ve found some of the coolest stands for you to admire below, check them out for some inspiration and ideas.

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  • Immerse Your Attendees With Intuitive Touchscreen Technology

    Immerse Your Attendees With Intuitive Touchscreen Technology

    Most event marketers or exhibitors understand the importance of engaging with their attendees. But what if you took the plural “attendees” and started using only the singular form “attendee”? Imagine the impact your event would have if you were able to put your focus squarely on each individual person. One thing is certain: you would have a captivated, loyal audience and the opportunity for a serious competitive edge.

    With the help of touchscreen and intuitive interface technology, like the solutions from MultiTaction®, it is getting much easier to give your attendees the individualized attention they deserve.

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  • Matchmaking at Events: Brain Dates and Brain Mates

    Matchmaking at Events - Brain Dates and Brain Mates

    You walk into an event, look around and realize you don’t know a soul. Suddenly, you feel paralyzed and the internal questions start: “Who should I connect with?” and “How do I meet up with like-minded people?” OR maybe you’re the belle-of-the-ball, the social butterfly, someone who can make multiple connections in a single smile?

    Either way, you quickly begin courting a few people here and there, making small talk about where they’re from and what they do... etcetera… but are you dating the right connections? Are these new connections your brain-mates?

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  • Inspired by Chaos

    Inspired by Chaos

    “We’re gluttons for chaos; visual, audio, sensory, social. Not only do we welcome it, we often actively seek it out.”

    Jeff Janes, GES Creative Director, shares his experiences working with creative partner IDEAS on the Future Flight and Houston LIVE experiences at Super Bowl LI.

    Jeff talks about his methods for dealing with the chaos that is often inherent to the creative process for event planning. Having the awareness to filter the input, absorb what’s important and use that information to inspire new ideas are key to Jeff’s process.

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  • VR 2.0 – Elevating Events in New and Exciting Ways

    VR 2.0 – Elevating Events in New and Exciting Ways

    The sedentary experiences of most virtual reality activations today with a heavy headset and repurposed gaming chair are quickly coming to an end. The latest and best VR experiences allow users to get up and walk around or incorporate additional elements, such as motion or even scent, providing a completely immersive sensory experience for event attendees.

    This strategy has come to life as part of the 2017 Super Bowl LIVE Fan Festival, where GES and partner IDEAS quite literally “launched” Future Flight , an out-of-this-world virtual reality experience, including a tower-drop ride that takes guests on an excursion through space to Mars. Guests don VR goggles for the 2-minute ride, which concludes with a 64-foot vertical drop that transports riders back to Earth, landing on the 50-yard-line of Houston’s NRG Stadium.

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  • Trend Tracker 2017: The Year of the Intelligent Event

    Trend Tracker 2017 - The Year of the Intelligent Event

    Here we go again! Each year, members of the GES team and our partners at Event Marketer explore countless events and exhibits around the globe to find the most interesting – and potentially game-changing – trends in the industry.

    This year, we focus on event intelligence – topics such as data automation and preference-based experiences are front and center. We’ve fully embraced intelligent automation in our homes and everyday lives, so why not at our events?

    Whether your focus is B2B or B2C, we’ve provided useful and actionable event planning insights so you too can start creating intelligent events that attract, engage and excite.

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  • Alternatives to Oculus Rift

    alternates-to-oculus-rift

    Virtual reality is huge right now. So naturally, it was always going to find a niche within the events industry; specifically live events where consumers are expecting more and more immersive and high tech experiences. There’s some major players in the VR arena, but some of the underdogs should be no means be left off the starting line. Oculus Rift is a well-known VR brand that offers a huge amount in terms of functionality, and it has taken the market by storm. 

    You might be wondering exactly what Oculus Rift is? Well, in a nutshell, it’s a virtual reality headset made by Oculus VR. Wearing the headset is unlike anything you have ever experienced before. It’s used for a variety of different experiences including virtual reality movies, transporting yourself to a destination somewhere around the world, or spending time with people in virtual reality. 

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