Events are becoming increasingly intelligent. OK, so that’s no great revelation. We all know that, slowly but surely, technology is permeating events, leading to talk about delegate tracking, iBeacons and so called “smart shows” where visitors receive information while they’re out and about at a show. But, to me at least, it still feels very reactive rather than proactive.
Let's rewind a tad; if you’re anything like me, iBeacons got lost in the endless stream of tech news and I hadn’t heard about them until a few months ago. They’re pretty nifty pieces of kit; you hide these little, low energy, Bluetooth receivers around a venue and they link up with a visitors Bluetooth enabled device to deliver information – you can have a little read up about them here. But think; could they go a step further? Instead of reacting to where I am, why not predict where I’m going to be?