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  • 6 Pre-show Engagement Techniques for #eventprofs


    Your presence at the show isn’t a standalone marketing activity - you wouldn’t open a shop in a new city without pre-launch marketing - so why treat your exhibition any differently? Your audience’s time is more precious than ever before. They will only approach your stand if something about your offering or engagement piece has caught their interest. With so many exhibitors competing for attention, cutting through the advertising clutter can be a challenge.   

    In addition to adding your company logo to the event’s website (let’s take that as a given) – you really need to start marketing before the event. You can cut through the advertising clutter and dramatically increase traffic to your stand by using these pre-event marketing tips.

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  • Using Events to Connect with the Changing Consumer Audience

    Using Events to Connect with the Changing Consumer Audience

    Consumers are busy, mobile and want selfie worthy content. They have a changing emotional context and marketers need to understand those changes in order to create relevant and successful events.

    This episode of EM All Access focuses on connecting with consumers—about using storytelling, how to design an experience that unfolds and making events socially responsible.

    Video Transcript

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  • Event & Network Tips For Introverts


    For introverts attending events, especially networking events, is sometimes a bit of a struggle. However, if you aren’t naturally outgoing, that doesn’t mean you won’t enjoy going to the right events.

    If you have to go to a networking event that you are absolutely dreading, then don’t despair, we’ve got some handy tips to make you feel more at ease. Plus, despite popular opinion, introverts aren’t necessarily any worse at networking than extroverts. Research by Wharton management professor Adam Grant, for example, found that introverts are more effective leaders, so there’s no reason why you can’t nail that networking event, even if you are a little shy.

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  • Evolving the General Session: Creating High-Touch, Immersive Experiences

    Evolving the General Session Creating High-Touch, Immersive Experiences

    Multi-screen content, micro formats and the changing attention spans of attendees are all pushing marketers to refine their general session experiences. Gone are the days of packing attendees into static ballrooms. Today’s general sessions are high-touch, high-tech and moving faster than ever. 

    This episode of EM All Access is all about the evolution of the general session—how the format is changing and what’s next.

    Video Transcript

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  • 7 Events Tips we can Learn from Global Sporting Events


    7 Events Tips We Can Learn From Global Sporting Events

    Over the past year we've had a colourful display of amazing talent and wonderful sportsmanship, namely that big one in Brazil... Event's like this consistently get the world excited and people on the edge of their seats are definitely something to sit up and take notice of. It’s a huge responsibility to host a sporting event, and things don’t always go to plan. There’s always useful lessons that event professionals can learn from one of the most successful and loved events in the world. It’s not just the general running of the event we can learn from, but from the attitude, performance and actions of the athletes too. Below are some handy events tips to take away:

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  • Cross-Pollinating B2B and B2C Events: Combining the Best of Both Worlds

    Cross-Pollinating B2B and B2C Events: Combining the Best of Both Worlds

    Every B2B event is attended by consumers—and all consumers are buyers who need to be informed about products and services. The line between B2B and B2C events is dissolving as marketers use the best of each to influence the other. Today’s B2B events are being created with the flair and excitement of consumer engagement. And more and more consumer events are being designed with the content focus and sales-driving principles of B2B programs.

    Video Transcript

    Hey there event marketers, Jessica Heasley here. Welcome to another episode of EM All Access. Where we connect you with some of the industry's most innovative events and the marketers behind them.

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  • Event Tips From Mad Men


    Event Tips From Mad Men

    Mad Men has inspired all sorts of marketing and advertising businesses, professionals and experts. It’s a visually stunning programme that you just can’t help be mesmerised by, not just because of the story, but also because of the advertising gems and wise wisdom that resonates from the characters and pitches.

    Don Draper’s words tend to stay with you for weeks or months after you watch an episode, and you can’t resist being in awe of the way he approaches business. As well as advertising, content marketing and digital marketing in general, Mad Men offers lessons for those in events. Here’s some insightful events tips you can learn from Mad Men.

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  • The Importance of Music in Event Marketing


    I recently attended E3 2016 and noticed something amazing: Despite being surrounded by the latest technology and unreleased video games, crowds congregated around the bands and singers performing live music. In fact, there were more stages with live music this year than I’ve seen in recent years.

    It’s a trend I’m delighted to see more and more at trade shows, conventions, and other live events. The importance of music in marketing is something people tend to forget about. It has the power to move an audience in ways other communicative mediums simply can’t.

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  • 3 Tasty Exhibitor Takeaways from a Local Food Fest

    Food Festival 2013

    3 Tasty Exhibitor Takeaways from a Local Food Fest

    With an unusually sunny few days at my disposal this bank holiday weekend, I went for a wander down to a local food festival, held each year in a small park just down the road from me. In previous years the weather has cut it short, as with most outdoor festivals the success of the event is heavily dependent on the weather. As it turned out, with the sun shining, this usually quaint event saw over 10,000 visitors over two days, bravo.

    As we walked past the stalls and vans with an open mind, we carefully weighed up our options (after all we were hungry, but not THAT hungry). It did get me thinking, with major European food and drink exhibitions coming up over the next few months such as Speciality Fine Food and BBC Good Food, what can an exhibitor do get the passing foodie to stop in their tracks?

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  • Game Of Thrones Characters You Might Find At Events


    Game Of Thrones Characters You Might Find At Events

    Photo Credit - Mike Wrobel

    If you attend events regularly you'll know that you come across a huge range of different characters. However, there are some personality types and characters that tend to pop up at every event, there will always be one of each kind. Part of running events is about learning to cater to all these personality types, and think about how they might influence the success of your event. As an attendee, you have to learn how to interact with different people and challenging personality types.

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