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  • Virtual Reality Is Cool, But Don’t Bet Your Event on It

    Virtual-Reality-Is- Cool-But-Don’t-Bet-Your-Event-on-It

    They say that everything old becomes new again, and virtual reality developers seem determined to prove that adage true. VR was supposed to change the world in the 1990s, but neither the technology nor the demand for it was there. The hardware was clunky, the graphics were dizzying, and the overall quality of the experience wasn’t great.

    The idea of sharing helmets, goggles, and glasses with family members — let alone strangers — was a huge hurdle in public spaces. People soured on virtual reality, so it remained the stuff of science fiction.

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  • Heaters: 3 Micro Event Trends Procurement Teams Need to Know About


    The continued rise of event marketing represents an entirely new discipline for the world’s procurement departments to embrace. Gone are the days of GRPs and exact media buys—today’s marketing campaigns span mobile marketing, pop-up stores, corporate social media meet-ups and everything in between.

    Indeed, it’s a brave new world for sourcing departments and the procurement managers who run them. Which is why GES is committed to keeping procurement teams informed on event marketing trends that are heating up, buzzwords and growth areas. After all, if you’re informed, you can make informed decisions. And if you understand many of the micro trends the event team is buzzing about, your sourcing team can help them bring those trends to your company’s events in smart, efficient ways.

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  • Exhibition Stands, 1950’s To Today

    1950s stand

    Exhibition stands have come a long way. They started out as fairly mundane, car boot looking trestle tables and have graduated to become eye popping, high tech stands that offer impressive visual and sensual experiences. Over the last half a century, exhibitions stands have evolved to become works of art. Companies have seen the opportunity to take things to the next level and use exhibition stands as a way to showcase forward thinking and innovation.

    You're probably wondering what the vintage stands of the 1950’s looked like compared to today. Well, they looked a bit like shop windows, except there wasn’t really much to see. Here’s a rundown of how exhibitions stands have evolved and changed over time.

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  • When Considering Event Sponsorship, Think Outside Your Industry


    An organization commonly stays in its target niche when attempting to grow an audience, but a powerful tactic worth exploring calls for seeking a marketing boost outside a familiar industry.

    Opening the door to new players allows organizations to increase brand visibility, something that 59 percent of exhibitors cited among the reasons to sponsor events in our recent Sponsorship 2.0 research. And half of these same sponsors measure the effectiveness of the event sponsorship based on the number of visitors to the organization’s booth — traffic and visibility sponsors wouldn’t otherwise see.

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  • Be like Netflix: 3 Ways To Spark Creativity Within Your Brand


    Creative branding used to mean clever ads and witty catchphrases, but content alone isn’t enough.

    Creativity today is all about disruption, attacking the market from an angle no one else has tried before, and establishing your business as the leader in that area before your competitors can scramble to adapt.

    Think about the way we consume movies and TV shows compared to just 10 years ago. Once-powerful Blockbusters have turned into liquor stores, and streaming services like Amazon and Netflix are running the show.

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  • 5 Ways to Become an Exhibitor Genius

    panoramic - aeo masterclass

    This summer we attended another successful Exhibitor Masterclass at the NEC. As the headline sponsor, we had the opportunity to connect with attendees to gain insights into exhibitor needs and offer the opportunity to #askGES about anything and everything to do with making an awesome exhibitor presence.

    As well as the fabulous lunch you missed out on, here are some of the top tips we took away with to help you up your exhibitor game:

    1. Start conversation early

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  • 8 Ways to Annoy Exhibition Visitors


    Getting everything right when you’re exhibiting isn’t easy. With so many things to think about, it’s no surprise that people often forget about the important stuff. However, when your turn comes to run an exhibition programme, there are some things you need to avoid at all costs. The general rules include not making people wait around, ensuring they are well fed and watered, and everything runs smoothly. If you think about some of the worst events you have ever been to, some of the following issues were probably their main downfall. Here are eight easily avoidable pitfalls that are certain to annoy your exhibition attendees:

    1. Overselling

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  • GES named as the official events supplier to F&E Including Prestigious Dubai Airshow


    All of us at GES are thrilled to be named as the official events supplier to F&E, a Tarsus Group company, for the next three years! We’re looking forward to the opportunity to work closely with this exciting team on such a prestigious portfolio of events.

    The agreement includes delivering event services for F&E’s aerospace portfolio in the Middle East – the MEBAA Show and the Dubai Airshow, taking place at DWC, Airshow Site; co-located shows Aircraft Interiors Middle East (AIME) and MRO Middle East – plus education exhibition GESS, held at the Dubai World Trade Centre. The deal builds on GES’ global relationship with parent group Tarsus – now encompassing 15 shows across the UK, U.S., Europe and the Middle East.

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  • Persuasive Language Techniques for Exhibitions


    Last week we helped deliver the Star Wars Celebration down in London. I wasn’t able to attend myself, but I was pretty psyched to see all the cool pictures and tweets pouring in. So, when it came time to sit down and decide what kind of blog post I was going to write this week, I figured Star Wars would be a great place to start. Besides, it’s no secret I’m a huge nerd which meant the opportunity to was too good to miss.

    When I think of Star Wars, I always think about much fun it would be to have Jedi mind tricks up my sleeve to influence those stubborn people I come across. “Oh, you mean you’re giving me this freshly made pizza for free? Well, you’re just too kind…” That kind of thing.

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  • 10 Cool Exhibition Stand Ideas for 2017


    Exhibition stands come in all shapes and sizes. You’ve probably already initiated yourself with a shell scheme stand, or booth, and maybe you’ve delved into the world of space only stand exhibiting. One thing that can be said for both stand types is that the scope for creativity is endless, but it can be too easy to prescribe something quite formulaic. The whole point of exhibiting is to make a splash to break through the marketing clutter, so going for something “normal” can be fatal for your next years’ marketing budget.

    As exhibition trends change and advance, we’re seeing and trying out more and more creative stand ideas. In fact, there are some really cool exhibition stands out there, stands that you’d choose to spend more time at because they offer something refreshing and appealing. We’ve found some of the coolest stands for you to admire below, check them out for some inspiration and ideas.

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