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  • How Super Bowl Fans Are Traveling to Mars

    How Super Bowl Fans Are Traveling to Mars

    Kickoff for Super Bowl LI won’t happen until Sunday night, but already football fans are converging on downtown Houston for various pregame activities. Organizers expect about one million people will visit Super Bowl Live presented by Verizon, the free fan festival that opened Saturday and ends a few hours before the game. The main attraction of the 250,000-square-foot space is Future Flight, a drop tower ride that uses virtual reality to take passengers on a space flight to Mars.

    Read the full article from BizBash and check out some of the other brand activations and experiences GES helped bring to life at this year’s big game.

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  • Trend Tracker 2017: The Year of the Intelligent Event

    Trend Tracker 2017 - The Year of the Intelligent Event

    Here we go again! Each year, members of the GES team and our partners at Event Marketer explore countless events and exhibits around the globe to find the most interesting – and potentially game-changing – trends in the industry.

    This year, we focus on event intelligence – topics such as data automation and preference-based experiences are front and center. We’ve fully embraced intelligent automation in our homes and everyday lives, so why not at our events?

    Whether your focus is B2B or B2C, we’ve provided useful and actionable event planning insights so you too can start creating intelligent events that attract, engage and excite.

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  • Creativity and the Value of Constraints

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    Ours is a creative environment. In fact, our company, IDEAS, has always been based on understanding an audience, crafting an engaging story, and delivering that story as creatively as possible. Okay, everybody in our business says that. And, while we’re at it, how about these?

    “No idea is a bad idea.”

    "Get out of the box.”

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  • Give the customer what they need – not what they want

    -Give the customer what they need - not what they want.-

    This article originally appeared in Engage Magazine.

    Big data, small data, box data, fish. Any ‘90s raver will tell you that this was the dance move of choice with students across the country. Well, close…but maybe this one’s the Silicon Valley dance trend of 2017?

    At the end of every year, content either focuses on trends or a full-on Year In Review. What’s hot? What’s not? What’s coming next? Companies announce what’s ‘new’ and the cycle continues.

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  • Multiple Plays, One Team: Bringing Brands to Life at the Super Bowl

    Multiple Plays, One Team - Bringing Brands to Life at the Super Bowl

    It’s no surprise that teamwork is a central theme around just about anything related to the Super Bowl. And when it comes to events, marketing and brand activations at the big game, teamwork isn’t just one element… it’s everything.

    GES teamed up with several partners to bring exciting brand experiences to life at this year’s Super Bowl. Here’s a sneak peek:

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  • The dawn of the intelligent event is here

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    This article originally appeared in Engage Magazine:

    Today we sit on the crest of a new wave of ‘smart’ events – complete with interconnected technologies, loads of data and insights and new ways to prove ROI.

    For years, since the post-World War II generation, people created, hosted and attended events because it was a way to demonstrate their status, share new innovations, and network.

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  • 8 experiences to copy from Final Fantasy XV

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    Whether you're a hard-core gamer, or just a passive observer of the latest marketing trends, you may have come across this little thing called Final Fantasy XV making some waves over the past couple of months. And not just because of the child like glee emanating from pockets of the internet, but for the brilliant marketing that has preceded this titan of the video game world. If you haven't, then you're in for a bit of a treat.

    What is Final Fantasy?

    No longer the preserve of sunlight averse teenagers, video games have shaken off their once niche appeal and are now firmly part mainstream popular culture. And while many of us know games like Super Mario and Sonic the Hedgehog, the multitude of games from the Final Fantasy series over the last 27 years haven't seen much recognition outside of the gaming community. Until now.

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  • Webinar: Sneak Peek at the 2017 GES Trend Tracker Guide

    Webinar Sneak Peek at the 2017 GES Trend Tracker Report 1

    A new year means new trends! GES’ annual Trend Tracker guide provides readers with the ultimate annual event and exhibit trend forecast. The 2017 guide includes 50 top industry predictions in areas such as planning and strategy, marketing, technology, and design. Learn more about it in the webinar recording below: 

    Here are a few of the trends you’ll see in

    Trend Tracker 2017: the Year of the Intelligent Event. 

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  • For 2017, Focus on the Trend That Never Goes Out of Style

    For 2017- Focus on the Trend That Never Goes Out of Style

    No, it's not Pokémon Go2. Or Mark Zuckerberg’s “new” Jarvis (though that would be cool!). No, my trend prediction for 2017 is about people.

    Following a speaking session recently, I was asked what my one top technology trend to watch in 2017 would be.

    It took me a moment. There are a gazillion things to choose from. So after a gulp of water, and 500 eyes and ears waiting to see what glimmer of hope I may bring for their prosperous 2017, my answer?

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  • Best giveaways for events and exhibitions

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    It’s no secret that everyone likes a freebie. One sure-fire way to get visitors to your stand at an event is to give away free stuff. However, there’s some freebies that people just don’t want, and others that will really make the kind of impact you’re after. 

    You may have to spend out a bit if you want to have the best giveaways, but you can also get creative on a budget. If you can’t afford to give everyone who comes to your stand a freebie, give out two or three bigger freebies as a prize instead. 

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