Projection mapping dates back to the 1960s, with Walt Disney producing one of the first public displays with the launch of its Haunted Mansion ride in 1969. Projection mapping first came to prominence in the mid-2000s, when brands began to use it in experiential marketing campaigns. Arguably one of the most compelling ways to express a brand, it has fast become a popular and effective way for event organisers to awe and inspire their audiences.
Projection mapping turns any object or building, be it a car or a disused factory, into a canvas for 3D projection of images, motion graphics, video, 3D animation and even live stream video. Used alongside audio and lighting, projection mapping can be a powerful multi-sensory and immersive story-telling tool.