Whether you're a hard-core gamer, or just a passive observer of the latest marketing trends, you may have come across this little thing called Final Fantasy XV making some waves over the past couple of months. And not just because of the child like glee emanating from pockets of the internet, but for the brilliant marketing that has preceded this titan of the video game world. If you haven't, then you're in for a bit of a treat.
What is Final Fantasy?
No longer the preserve of sunlight averse teenagers, video games have shaken off their once niche appeal and are now firmly part mainstream popular culture. And while many of us know games like Super Mario and Sonic the Hedgehog, the multitude of games from the Final Fantasy series over the last 27 years haven't seen much recognition outside of the gaming community. Until now.