How Super Bowl Fans Are Traveling to Mars

Kickoff for Super Bowl LI won’t happen until Sunday night, but already football fans are converging on downtown Houston for various pregame activities. Organizers expect about one million people will visit Super Bowl Live presented by Verizon, the free fan festival that opened Saturday and ends a few hours before the game. The main attraction of the 250,000-square-foot space is Future Flight, a drop tower ride that uses virtual reality to take passengers on a space flight to Mars.

Read the full article from BizBash and check out some of the other brand activations and experiences GES helped bring to life at this year’s big game.