GES worked closely with a number of talented partners to bring
to life for Super Bowl LI. One of those projects is Future Flight, an
out-of-this-world virtual reality experience, including a virtual reality
tower-drop ride that takes guests on an excursion through space to Mars.
Guests don VR goggles for the 2-minute ride, which concludes with a 64-foot
vertical drop that transports riders back to Earth, landing on the
50-yard-line of Houston’s NRG Stadium.
GES’ involvement ranged from creating the graphic look and experience
supporting the Future Flight and Mission to Mars, to assisting with the
development of the site. GES organized logistics and worked with all
vendors and sponsors to facilitate the event, including loading in the
tower by strategically and carefully working with Discovery Green’s
landscape to leave the park undisturbed.
Check out the full press release and additional photos