It takes a lot to create a live event. There are countless moving parts,
and all those parts must come together and work as a whole to make it
happen. When that happens, it’s reminiscent of a clock – gears all working
together to turn the hands.
This year’s Houston LIVE experience at Super Bowl LI was no different. Any
event that has attractions, staff and guests needs a top-notch cast and a
crew working behind the scenes. What does it take to pull off such a
massive activation? The IDEAS Orlando team shares their experience,
including what it was like collaborating with GES and several other
Check out the full behind-the-scenes story on the IDEAS Orlando blog.