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  • Why It Might Be Time to Revise Your Registration Pricing Strategy

    Engage-Event-Attendees-Immediately-With-Smooth-Registration

    David Saef, GES’ EVP of Strategy and MarketWorks, recently sat down with PCMA ’s David McMillan to talk about how the events industry might adopt a shift toward flexible pricing.

    While the majority of conferences and conventions still operate by the model of an early-bird discount followed by a higher standard registration fee, Saef believes that will begin to fade away. “I think we’ll see some erosion in those cutoff dates,” he said. “At the end of the day, it’s about what people are willing to pay, and organizers are really trying to find the right price point.”

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  • The Human Factors Leading to Higher Event Effectiveness

    The Human Factors Leading to Higher Event Effectiveness

    We all want to be actively engaged with experiences that mean something to us personally or professionally. These are the events in our lives that lead to great stories people want to hear and that make memories we cherish long after the occasion ends. Our professional events should have the same impact. Events and exhibiting are people businesses. Anything that emphasizes and appeals to each individual’s humanity produces authentic engagement and deeper meaning for all involved.

    GES MarketWorks asked corporate marketing leaders, brand managers and event marketers about their event objectives. Revenue, Enhanced Customer Interactions and Brand Awareness topped the charts,essentially tied with about 70% of responses. Corporate responders reveal logic that should penetrate all event strategies and planning. Several factors lead to higher event profitability and success, engagement (enhanced customer interaction), brand awareness and personalization.

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  • Matchmaking at Events: Brain Dates and Brain Mates

    Matchmaking at Events - Brain Dates and Brain Mates

    You walk into an event, look around and realize you don’t know a soul. Suddenly, you feel paralyzed and the internal questions start: “Who should I connect with?” and “How do I meet up with like-minded people?” OR maybe you’re the belle-of-the-ball, the social butterfly, someone who can make multiple connections in a single smile?

    Either way, you quickly begin courting a few people here and there, making small talk about where they’re from and what they do... etcetera… but are you dating the right connections? Are these new connections your brain-mates?

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  • For 2017, Focus on the Trend That Never Goes Out of Style

    For 2017- Focus on the Trend That Never Goes Out of Style

    No, it's not Pokémon Go2. Or Mark Zuckerberg’s “new” Jarvis (though that would be cool!). No, my trend prediction for 2017 is about people.

    Following a speaking session recently, I was asked what my one top technology trend to watch in 2017 would be.

    It took me a moment. There are a gazillion things to choose from. So after a gulp of water, and 500 eyes and ears waiting to see what glimmer of hope I may bring for their prosperous 2017, my answer?

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  • Best giveaways for events and exhibitions

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    It’s no secret that everyone likes a freebie. One sure-fire way to get visitors to your stand at an event is to give away free stuff. However, there’s some freebies that people just don’t want, and others that will really make the kind of impact you’re after. 

    You may have to spend out a bit if you want to have the best giveaways, but you can also get creative on a budget. If you can’t afford to give everyone who comes to your stand a freebie, give out two or three bigger freebies as a prize instead. 

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  • 5 ways to stay safe on-site

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    If you’ve ever walked a show floor during build-up you’ll know that it’s a health and safety minefield with hundreds of potential opportunities for ‘near misses’ or even worse ‘workplace accidents’.

    As organisers and contractors, we operate in inherently risky environments. We are building increasingly sophisticated and compelling ‘event destinations’, operating in busy venues, running on tight schedules and managing multiple suppliers, partners and clients on-site. It’s exhilarating to be part of, but also a huge logistical challenge to ensure everyone’s safety.

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  • 3 projection mapping planning tips

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    Projection mapping dates back to the 1960s, with Walt Disney producing one of the first public displays with the launch of its Haunted Mansion ride in 1969. Projection mapping first came to prominence in the mid-2000s, when brands began to use it in experiential marketing campaigns. Arguably one of the most compelling ways to express a brand, it has fast become a popular and effective way for event organisers to awe and inspire their audiences. 

    Projection mapping turns any object or building, be it a car or a disused factory, into a canvas for 3D projection of images, motion graphics, video, 3D animation and even live stream video.  Used alongside audio and lighting, projection mapping can be a powerful multi-sensory and immersive story-telling tool.

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  • Engage Event Attendees Immediately With Smooth Registration

    Engage-Event-Attendees-Immediately-With-Smooth-Registration

    No doubt, executing a flawless event takes months of scrupulous planning. From selecting the perfect venue to handpicking relevant sponsors to engineering a witty hashtag, a lot of tasks fill your to-do list. Finally, all your hard work has paid off: Registration is open!

    You log on to Twitter, hoping to see your hashtag spreading like wildfire — only to discover that event attendees are complaining about your cumbersome registration process.

    At the time, you were so busy perfecting every other detail that registration slipped through the cracks. How much variation can an event really have in its process, after all? But registration is a lot like a first impression. A smooth, engaging one can leave your attendees with a positive opinion of your event and your brand, while a poorly constructed one can leave them with a bad taste in their mouths for years to come.

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  • 8 Ways to Annoy Exhibition Visitors

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    Getting everything right when you’re exhibiting isn’t easy. With so many things to think about, it’s no surprise that people often forget about the important stuff. However, when your turn comes to run an exhibition programme, there are some things you need to avoid at all costs. The general rules include not making people wait around, ensuring they are well fed and watered, and everything runs smoothly. If you think about some of the worst events you have ever been to, some of the following issues were probably their main downfall. Here are eight easily avoidable pitfalls that are certain to annoy your exhibition attendees:

    1. Overselling

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  • Persuasive Language Techniques for Exhibitions

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    Last week we helped deliver the Star Wars Celebration down in London. I wasn’t able to attend myself, but I was pretty psyched to see all the cool pictures and tweets pouring in. So, when it came time to sit down and decide what kind of blog post I was going to write this week, I figured Star Wars would be a great place to start. Besides, it’s no secret I’m a huge nerd which meant the opportunity to was too good to miss.

    When I think of Star Wars, I always think about much fun it would be to have Jedi mind tricks up my sleeve to influence those stubborn people I come across. “Oh, you mean you’re giving me this freshly made pizza for free? Well, you’re just too kind…” That kind of thing.

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