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  • Challenge Accepted! Bringing ‘The Swamp’ to Life with 3-D Pixel Mapping

    Challenge Accepted Bringing The Swamp to Life with 3-D Pixel Mapping

    When the University of Florida wanted to do something spectacular to kick off a basketball game against their SEC rival Kentucky Wildcats, they knew it would have to be BIG. Well, it just so happened that ON Services had been pitching ideas to the university athletics marketing team. When they finally got the green light from the administration, their first call was to us.

    Before the team stormed the court for the February game, the UF Athletic Association debuted a one-of-a-kind pregame on-court projection show that brought the crowd to their feet and left fans busily chattering about it on social media.

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  • Alternatives to Oculus Rift

    alternates-to-oculus-rift

    Virtual reality is huge right now. So naturally, it was always going to find a niche within the events industry; specifically live events where consumers are expecting more and more immersive and high tech experiences. There’s some major players in the VR arena, but some of the underdogs should be no means be left off the starting line. Oculus Rift is a well-known VR brand that offers a huge amount in terms of functionality, and it has taken the market by storm. 

    You might be wondering exactly what Oculus Rift is? Well, in a nutshell, it’s a virtual reality headset made by Oculus VR. Wearing the headset is unlike anything you have ever experienced before. It’s used for a variety of different experiences including virtual reality movies, transporting yourself to a destination somewhere around the world, or spending time with people in virtual reality. 

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  • 3 projection mapping planning tips

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    Projection mapping dates back to the 1960s, with Walt Disney producing one of the first public displays with the launch of its Haunted Mansion ride in 1969. Projection mapping first came to prominence in the mid-2000s, when brands began to use it in experiential marketing campaigns. Arguably one of the most compelling ways to express a brand, it has fast become a popular and effective way for event organisers to awe and inspire their audiences. 

    Projection mapping turns any object or building, be it a car or a disused factory, into a canvas for 3D projection of images, motion graphics, video, 3D animation and even live stream video.  Used alongside audio and lighting, projection mapping can be a powerful multi-sensory and immersive story-telling tool.

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  • 10 Exhibitor Questions from the EXMC

    askges

    The Exhibitor Masterclass (#EXMC), brought to you by those ‘event-junkies’ at Facetime and the AEO, has grown in stature and reputation since its industry debut 3 years ago. The latest event, held at the impressive 30 Euston Square sold out within days, and when you visit the event you can see why.

    As well as an opportunity to mix with potential clients, there are also expert speaker slots, on topics ranging from lead capture & sales techniques, to creating event buzz on social media and how best to set out your stand. It is an ideal opportunity to learn the art of exhibiting. After all, having a stand at an event is a huge investment for your company to make, both in time and money. You need to make it worth your while.

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  • Audio Visual Trends to Watch in 2015

    As we continue to hit the ground running in 2015, audio visual is something that’s no doubt important, but often neglected. Trust me; I get it. AV is my thing, but it isn’t everyone’s. But the term “AV” has come to mean much more to the event planner. From technology to content management, AV is much more than equipment. It’s creative, inspired by design, all-encompassing of various types of technology, and necessary in order to meet needs.

    Here are my predictions for the six trends you should be using at your next event:

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  • Shell Scheme – A Diamond In The Rough

    Shell scheme (or “

    Booths

    ” as they are known elsewhere) are part and parcel of any event, we’ve even installed them at Buckingham Palace! They’re a great way of getting a brand out there and showing off what it’s all about on a budget. But, like anything, the difference between making a shell scheme that makes visitors stop and a shell scheme that fills a spot on the show floor is planning.

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