The addition of N200 to the GES community is another great move forward as a company and an exciting opportunity to work with one of the best data capture companies in the events industry.
N200's Matt Coyne, recently wrote a guest blog for Event Industry News, he explains why data registration is so vital within events. You can see the blog on their site here, or the full post is below :)
Data & Intelligence is at the heart of the value proposition. Event organisers strive to personalise their offering, match content to interest, prove RoI, analyse trends and measure loyalty. They seek to future-proof their business by understanding their customers and the communities they serve. To do so, data is their key. Data is their gold.