This site uses cookies to allow us to identify and serve you more quickly. Clicking to remove this message signifies your consent to the use of cookies on our site as described in our privacy policy. You can change or disable your cookies at any time through your browser settings.
X

Search The GES Blog

Press return/enter to start your search

Filter Content By

X
Latest Popular
  • It’s All about Action for our Team in Canada

    It’s All about Action for our Team in Canada

    It’s been an exciting and eventful past several months for our Canadian team as they prepare for 2017 shows and enter into a key partnership—we’ve been quite busy. It’s all about action here in Canada, and I’m happy to share with you what we’ve been doing.

    Read More
  • GES Adds Leading Visitor Engagement Technology with Acquisition of Poken

    GES has purchased Poken, a cloud-based event management platform. Poken’s extensive event measurement and visitor engagement capabilities perfectly complement GES’ core live event services and technologies, bringing together digital and physical event spaces to drive engagement and gain better insight through real data. The Poken 360° platform offers a seamless ecosystem of technology tools that enhance event engagement through smart badges, and digital document collection through its patented “Touch and Glow” technology, visitor-to-visitor engagement, gamification and full metrics reporting.

    Poken joins the N200|GES event intelligence team, and the company will retain the product name Poken 360°. Poken founder and CEO Stéphane Doutriaux and the global Poken team will join GES with offices in New York City, London and Lausanne, Switzerland. The Poken team brings significant innovation capabilities, experience and knowledge of intelligent events, and will further extend the value GES brings to its clients and their attendees. 

    Read More
  • EuroShop 2017: An event marketer's dream

    Euroshop 2017

    From March 5th, over 100,000 professionals from some of the biggest brands in the world will be descending on Dusseldorf for EuroShop 2017. EuroShop is a huge event that runs every three years, showcasing the latest breakthroughs within visual merchandising, retail marketing and more. With innovations in store design, event stand architecture, visceral event marketing, visual merchandising and a virtual attendee experience from the moment you walk through the door; EuroShop appeals to a wide range of audiences. And while a significant proportion of the show is geared towards retail marketing, most (if not all) of the great work on display can be easily transferred to use in events - so why not head along and steal some ideas? After all, event marketing trends generally follow retail marketing trends in short order.

    Events need to offer a unique attendee experience. Attendees want to be ‘wowed’ when they walk onto a show floor. They want to walk into a lively, thought-provoking environment where they’ll meet like-minded professionals, build strong client relationships and learn new things.

    Read More
  • National Geographic’s “Earth Explorers” Exhibition Lands in Nation’s Capital

    National Geographics Earth Explorers Exhibition Lands in Nations Capital

    Have you ever wondered how you would survive while studying polar bears in the Arctic? Or perhaps how scientists live in the rain forest?

    National Geographic’s “Earth Explorers” traveling exhibition aims to put visitors into immersive, interactive situations that answer those types of questions and more. Visitors experience things like a dimly lit tent showing what an outdoor lab might look like and a replica cabin from an icy polar expedition. Or step into the basket of a hot-air balloon that virtually carries you over the African savanna.

    Read More
  • Webinar: Event Technologies that Engage, Excite and Inform

    trend-tracker-webinar-february

    Join GES’ David Saef for our latest Trend Tracker webinar on event technology trends. In this webinar, you will learn and how to implement these technologies to engage, excite and inform your event or exhibition attendees.

    Trend Tracker: Event Technologies that Engage, Excite and Inform

    February 24, 2017

    Read More
  • Got A Minute? Go to Mars: A Virtual Reality Journey

    Got A Minute Go to Mars A Virtual Reality Journey

    GES worked closely with a number of talented partners to bring several projects to life for Super Bowl LI. One of those projects is Future Flight, an out-of-this-world virtual reality experience, including a virtual reality tower-drop ride that takes guests on an excursion through space to Mars. Guests don VR goggles for the 2-minute ride, which concludes with a 64-foot vertical drop that transports riders back to Earth, landing on the 50-yard-line of Houston’s NRG Stadium.

    GES’ involvement ranged from creating the graphic look and experience supporting the Future Flight and Mission to Mars, to assisting with the development of the site. GES organized logistics and worked with all vendors and sponsors to facilitate the event, including loading in the tower by strategically and carefully working with Discovery Green’s landscape to leave the park undisturbed.

    Read More
  • GES named as the official events supplier to F&E Including Prestigious Dubai Airshow

    ges-lands-four-major-fe-contracts-including-prestigious-dubai-airshow

    All of us at GES are thrilled to be named as the official events supplier to F&E, a Tarsus Group company, for the next three years! We’re looking forward to the opportunity to work closely with this exciting team on such a prestigious portfolio of events.

    The agreement includes delivering event services for F&E’s aerospace portfolio in the Middle East – the MEBAA Show and the Dubai Airshow, taking place at DWC, Airshow Site; co-located shows Aircraft Interiors Middle East (AIME) and MRO Middle East – plus education exhibition GESS, held at the Dubai World Trade Centre. The deal builds on GES’ global relationship with parent group Tarsus – now encompassing 15 shows across the UK, U.S., Europe and the Middle East.

    Read More
  • 5 Ways to Balance Family and Leadership-Fueled Travel

    Until teleportation becomes the norm, frequent travel is simply a fact of life for leaders in the modern business world.

    As companies continue to grow more reliant on foreign markets, face-to-face meetings remain essential, especially when managing a global team. Tools like Skype have helped bridge global communication gaps, but no technology can supplant in-person interactions — with your team or with your family.

    In the meantime, you’ll have to find ways to maintain a healthy family-travel balance, which is no simple task.

    Read More
  • Data is an event organisers gold

    The addition of N200 to the GES community is another great move forward as a company and an exciting opportunity to work with one of the best data capture companies in the events industry.

    N200's Matt Coyne, recently wrote a guest blog for Event Industry News, he explains why data registration is so vital within events. You can see the blog on their site here, or the full post is below :)

    Data & Intelligence is at the heart of the value proposition. Event organisers strive to personalise their offering, match content to interest, prove RoI, analyse trends and measure loyalty. They seek to future-proof their business by understanding their customers and the communities they serve. To do so, data is their key. Data is their gold.

    Read More