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Wendy Gibson
Executive Vice President, Global Marketing | @wendyjgibson | LinkedIn

Wendy Gibson is GES' Executive Vice President of Global Marketing. She is an accomplished corporate B2B marketer with a technology background and experience in providing marketing leadership for fast-paced, high-growth companies. Wendy leads GES' global marketing and MarketWorks teams, with a focus on driving leads and sales through enhanced digital enablement.

  • Trend Tracker 2017: The Year of the Intelligent Event

    Trend Tracker 2017 - The Year of the Intelligent Event

    Here we go again! Each year, members of the GES team and our partners at Event Marketer explore countless events and exhibits around the globe to find the most interesting – and potentially game-changing – trends in the industry.

    This year, we focus on event intelligence – topics such as data automation and preference-based experiences are front and center. We’ve fully embraced intelligent automation in our homes and everyday lives, so why not at our events?

    Whether your focus is B2B or B2C, we’ve provided useful and actionable event planning insights so you too can start creating intelligent events that attract, engage and excite.

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  • Multiple Plays, One Team: Bringing Brands to Life at the Super Bowl

    Multiple Plays, One Team - Bringing Brands to Life at the Super Bowl

    It’s no surprise that teamwork is a central theme around just about anything related to the Super Bowl. And when it comes to events, marketing and brand activations at the big game, teamwork isn’t just one element… it’s everything.

    GES teamed up with several partners to bring exciting brand experiences to life at this year’s Super Bowl. Here’s a sneak peek:

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  • 3 Tips for Making a Big Splash With a Small Stand

    We’re live from the streets again! This time, we’re checking out how exhibitors at MAGIC are getting their brands across to retail buyers of all sizes. MAGIC is a global fashion trade show that gives buyers insight into the latest trends and a chance to be the first to make purchases for the upcoming season. As soon as I entered the Mandalay Bay Convention Center, it was obvious that this show isn’t subtle. When MAGIC comes to Las Vegas, it doesn’t just walk in — it makes a statement.

    With such a massive gathering of major retailers and independent buyers, it’s easy to see why well-known brands such as Calvin Klein, American Apparel, Superdry, BCBG, and Fjallraven put their seemingly endless budgets behind large brand activations at the show.

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