We’re live from the streets again! This time, we’re checking out how exhibitors at MAGIC are getting their brands across to retail buyers of all sizes. MAGIC is a global fashion trade show that gives buyers insight into the latest trends and a chance to be the first to make purchases for the upcoming season. As soon as I entered the Mandalay Bay Convention Center, it was obvious that this show isn’t subtle. When MAGIC comes to Las Vegas, it doesn’t just walk in — it makes a statement.
With such a massive gathering of major retailers and independent buyers, it’s easy to see why well-known brands such as Calvin Klein, American Apparel, Superdry, BCBG, and Fjallraven put their seemingly endless budgets behind large brand activations at the show.