The continued rise of event marketing represents an entirely new discipline for the world’s procurement departments to embrace. Gone are the days of GRPs
and exact media buys—today’s marketing campaigns span mobile marketing, pop-up stores, corporate social media meet-ups and everything in between.
Indeed, it’s a brave new world for sourcing departments and the procurement managers who run them. Which is why GES is committed to keeping procurement
teams informed on event marketing trends that are heating up, buzzwords and growth areas. After all, if you’re informed, you can
make informed decisions. And if you understand many of the micro trends the event team is buzzing about, your sourcing team can help them bring those
trends to your company’s events in smart, efficient ways.