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Sally McComic
Sally McComic
Marketing Director | @smccomic | LinkedIn

Sally is the Marketing Director for GES Live Events and oversees the production of GES’ booth experience at various industry events. She has a broad history of developing and implementing comprehensive marketing plans and strategies for a variety of organizations across markets. When she's not busy with her three kids and three dogs, she loves serving her local community by volunteering.


  • Webinar: Event Technologies that Engage, Excite and Inform

    trend-tracker-webinar-february

    Join GES’ David Saef for our latest Trend Tracker webinar on event technology trends. In this webinar, you will learn and how to implement these technologies to engage, excite and inform your event or exhibition attendees.

    Trend Tracker: Event Technologies that Engage, Excite and Inform

    February 24, 2017

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  • Matchmaking at Events: Brain Dates and Brain Mates

    Matchmaking at Events - Brain Dates and Brain Mates

    You walk into an event, look around and realize you don’t know a soul. Suddenly, you feel paralyzed and the internal questions start: “Who should I connect with?” and “How do I meet up with like-minded people?” OR maybe you’re the belle-of-the-ball, the social butterfly, someone who can make multiple connections in a single smile?

    Either way, you quickly begin courting a few people here and there, making small talk about where they’re from and what they do... etcetera… but are you dating the right connections? Are these new connections your brain-mates?

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  • Webinar: Sneak Peek at the 2017 GES Trend Tracker Guide

    Webinar Sneak Peek at the 2017 GES Trend Tracker Report 1

    A new year means new trends! GES’ annual Trend Tracker guide provides readers with the ultimate annual event and exhibit trend forecast. The 2017 guide includes 50 top industry predictions in areas such as planning and strategy, marketing, technology, and design. Learn more about it in the webinar recording below: 

    Here are a few of the trends you’ll see in

    Trend Tracker 2017: the Year of the Intelligent Event. 

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  • Heaters: 3 Micro Event Trends Procurement Teams Need to Know About

    Heaters-3-Micro-Event-Trends-Procurement-Teams-Need-to-Know-About

    The continued rise of event marketing represents an entirely new discipline for the world’s procurement departments to embrace. Gone are the days of GRPs and exact media buys—today’s marketing campaigns span mobile marketing, pop-up stores, corporate social media meet-ups and everything in between.

    Indeed, it’s a brave new world for sourcing departments and the procurement managers who run them. Which is why GES is committed to keeping procurement teams informed on event marketing trends that are heating up, buzzwords and growth areas. After all, if you’re informed, you can make informed decisions. And if you understand many of the micro trends the event team is buzzing about, your sourcing team can help them bring those trends to your company’s events in smart, efficient ways.

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