We all want to be actively engaged with experiences that mean something to
us personally or professionally. These are the events in our lives that
lead to great stories people want to hear and that make memories we cherish
long after the occasion ends. Our professional events should have the same
impact. Events and exhibiting are people businesses. Anything that
emphasizes and appeals to each individual’s humanity produces authentic
engagement and deeper meaning for all involved.
asked corporate marketing leaders, brand managers and event marketers about
their event objectives. Revenue, Enhanced Customer Interactions and Brand
Awareness topped the charts,essentially tied with about 70% of responses.
Corporate responders reveal logic that should penetrate all event
strategies and planning. Several factors lead to higher event profitability
and success, engagement (enhanced customer interaction), brand awareness