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Matt Coyne 1
Matt Coyne
Technology Engagement Architect at GES EMEA | @coynes | LinkedIn

Matt has been working in events & exhibitions for over 10 years. From organising, to design, to website, and onto registration and intelligent data services, Matt has extensive experience at every level. With a background in organisation, marketing and design Matt is able to cut through the technology and approach data and registration solutions with the end users in mind. As Technology Engagement Architect for GES and an active participant in the industry, Matt has been involved in a variety of industrywide research projects and is an expert in how to prove ROI and manage data effectively.


  • Give the customer what they need – not what they want

    -Give the customer what they need - not what they want.-

    This article originally appeared in Engage Magazine.

    Big data, small data, box data, fish. Any ‘90s raver will tell you that this was the dance move of choice with students across the country. Well, close…but maybe this one’s the Silicon Valley dance trend of 2017?

    At the end of every year, content either focuses on trends or a full-on Year In Review. What’s hot? What’s not? What’s coming next? Companies announce what’s ‘new’ and the cycle continues.

    Read More
  • For 2017, Focus on the Trend That Never Goes Out of Style

    For 2017- Focus on the Trend That Never Goes Out of Style

    No, it's not Pokémon Go2. Or Mark Zuckerberg’s “new” Jarvis (though that would be cool!). No, my trend prediction for 2017 is about people.

    Following a speaking session recently, I was asked what my one top technology trend to watch in 2017 would be.

    It took me a moment. There are a gazillion things to choose from. So after a gulp of water, and 500 eyes and ears waiting to see what glimmer of hope I may bring for their prosperous 2017, my answer?

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  • Global Exhibitions Day: Why?

    What does Global Exhibitions Day mean? With only a few days to go, I wanted to look at why we should get involved.

    As reported by UFI, we collectively:

    Create over 31,000 exhibitions every year

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  • How to prove ROI through Data Capture

    It’s always an interesting prospect to jump the fence from ‘supplier’ to exhibitor. Aware of the old adage that doctors often make the worse patients we are busy preparing for the Middle East Event Show in the same way that we would recommend our clients’ exhibitors do.

    So, first things first; an introduction. Here at N200 l a GES Global Company, we place the power of our client’s data at their fingertips to help them better understand their events. Our software is utilised on over 600 events globally to invite, register, welcome, engage and track event participants. Our dashboards assist organisers to truly understand their customer motivations and mine their data to personalise their offering. Our software tools enhance participation of exhibitors, prolong dwell-time, stimulate engagement and positively affect experience.

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