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Jeff Janes
Jeff Janes
Creative Director | LinkedIn

Jeff has over 25 years of design experience, including over 20 years with GES. He is an award-winning designer and creative director whose firsthand experience ranges from project leadership and creative strategy to designing exhibits, permanent installation, interiors, events and marketing. Jeff’s passion is in the art of the experiential communication and he is called to develop some of GES’ most strategic accounts.


  • VR 2.0 – Elevating Events in New and Exciting Ways

    VR 2.0 – Elevating Events in New and Exciting Ways

    The sedentary experiences of most virtual reality activations today with a heavy headset and repurposed gaming chair are quickly coming to an end. The latest and best VR experiences allow users to get up and walk around or incorporate additional elements, such as motion or even scent, providing a completely immersive sensory experience for event attendees.

    This strategy has come to life as part of the 2017 Super Bowl LIVE Fan Festival, where GES and partner IDEAS quite literally “launched” Future Flight , an out-of-this-world virtual reality experience, including a tower-drop ride that takes guests on an excursion through space to Mars. Guests don VR goggles for the 2-minute ride, which concludes with a 64-foot vertical drop that transports riders back to Earth, landing on the 50-yard-line of Houston’s NRG Stadium.

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