The sedentary experiences of most virtual reality activations today with a
heavy headset and repurposed gaming chair are quickly coming to an end. The
latest and best VR experiences allow users to get up and walk around or
incorporate additional elements, such as motion or even scent, providing a
completely immersive sensory experience for event attendees.
This strategy has come to life as part of the 2017 Super Bowl LIVE Fan
Festival, where GES and partner IDEAS quite literally “launched”
, an out-of-this-world virtual reality experience, including a tower-drop
ride that takes guests on an excursion through space to Mars. Guests don VR
goggles for the 2-minute ride, which concludes with a 64-foot vertical drop
that transports riders back to Earth, landing on the 50-yard-line of
Houston’s NRG Stadium.