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  • Why It Might Be Time to Revise Your Registration Pricing Strategy

    Engage-Event-Attendees-Immediately-With-Smooth-Registration

    David Saef, GES’ EVP of Strategy and MarketWorks, recently sat down with PCMA ’s David McMillan to talk about how the events industry might adopt a shift toward flexible pricing.

    While the majority of conferences and conventions still operate by the model of an early-bird discount followed by a higher standard registration fee, Saef believes that will begin to fade away. “I think we’ll see some erosion in those cutoff dates,” he said. “At the end of the day, it’s about what people are willing to pay, and organizers are really trying to find the right price point.”

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  • Two Minutes with Dax Callner: “Human Interaction Above All Else”

    Two Minutes with Dax Callner - Human Interaction Above All Else

    MeetingsNet recently spent two minutes with GES’ Chief Strategy Officer, Dax Callner. Dax shared his thoughts on the future of corporate events and helping corporations better understand the importance of event marketing.

    Read the full interview on MeetingsNet.

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  • GES Adds Leading Visitor Engagement Technology with Acquisition of Poken

    GES has purchased Poken, a cloud-based event management platform. Poken’s extensive event measurement and visitor engagement capabilities perfectly complement GES’ core live event services and technologies, bringing together digital and physical event spaces to drive engagement and gain better insight through real data. The Poken 360° platform offers a seamless ecosystem of technology tools that enhance event engagement through smart badges, and digital document collection through its patented “Touch and Glow” technology, visitor-to-visitor engagement, gamification and full metrics reporting.

    Poken joins the N200|GES event intelligence team, and the company will retain the product name Poken 360°. Poken founder and CEO Stéphane Doutriaux and the global Poken team will join GES with offices in New York City, London and Lausanne, Switzerland. The Poken team brings significant innovation capabilities, experience and knowledge of intelligent events, and will further extend the value GES brings to its clients and their attendees. 

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  • National Geographic’s “Earth Explorers” Exhibition Lands in Nation’s Capital

    National Geographics Earth Explorers Exhibition Lands in Nations Capital

    Have you ever wondered how you would survive while studying polar bears in the Arctic? Or perhaps how scientists live in the rain forest?

    National Geographic’s “Earth Explorers” traveling exhibition aims to put visitors into immersive, interactive situations that answer those types of questions and more. Visitors experience things like a dimly lit tent showing what an outdoor lab might look like and a replica cabin from an icy polar expedition. Or step into the basket of a hot-air balloon that virtually carries you over the African savanna.

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  • Inspired by Chaos

    Inspired by Chaos

    “We’re gluttons for chaos; visual, audio, sensory, social. Not only do we welcome it, we often actively seek it out.”

    Jeff Janes, GES Creative Director, shares his experiences working with creative partner IDEAS on the Future Flight and Houston LIVE experiences at Super Bowl LI.

    Jeff talks about his methods for dealing with the chaos that is often inherent to the creative process for event planning. Having the awareness to filter the input, absorb what’s important and use that information to inspire new ideas are key to Jeff’s process.

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  • Behind the Scenes at Houston LIVE

    Behind the Scenes at Houston LIVE

    It takes a lot to create a live event. There are countless moving parts, and all those parts must come together and work as a whole to make it happen. When that happens, it’s reminiscent of a clock – gears all working together to turn the hands.

    This year’s Houston LIVE experience at Super Bowl LI was no different. Any event that has attractions, staff and guests needs a top-notch cast and a crew working behind the scenes. What does it take to pull off such a massive activation? The IDEAS Orlando team shares their experience, including what it was like collaborating with GES and several other talented partners.

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  • Got A Minute? Go to Mars: A Virtual Reality Journey

    Got A Minute Go to Mars A Virtual Reality Journey

    GES worked closely with a number of talented partners to bring several projects to life for Super Bowl LI. One of those projects is Future Flight, an out-of-this-world virtual reality experience, including a virtual reality tower-drop ride that takes guests on an excursion through space to Mars. Guests don VR goggles for the 2-minute ride, which concludes with a 64-foot vertical drop that transports riders back to Earth, landing on the 50-yard-line of Houston’s NRG Stadium.

    GES’ involvement ranged from creating the graphic look and experience supporting the Future Flight and Mission to Mars, to assisting with the development of the site. GES organized logistics and worked with all vendors and sponsors to facilitate the event, including loading in the tower by strategically and carefully working with Discovery Green’s landscape to leave the park undisturbed.

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  • How Super Bowl Fans Are Traveling to Mars

    How Super Bowl Fans Are Traveling to Mars

    Kickoff for Super Bowl LI won’t happen until Sunday night, but already football fans are converging on downtown Houston for various pregame activities. Organizers expect about one million people will visit Super Bowl Live presented by Verizon, the free fan festival that opened Saturday and ends a few hours before the game. The main attraction of the 250,000-square-foot space is Future Flight, a drop tower ride that uses virtual reality to take passengers on a space flight to Mars.

    Read the full article from BizBash and check out some of the other brand activations and experiences GES helped bring to life at this year’s big game.

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