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Emma McKay
Emma McKay
Marketing Manager- Blitz|GES | | LinkedIn

Emma McKay is marketing manager for Blitz|GES, where she looks after all things marketing including the newsletter, advertising and email campaigns.  Emma has worked at Blitz|GES since June 2016.  Before this, she worked for an event organiser where she was responsible for the marketing of two national exhibitions. 


  • How to engage millennials with event tech

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    Millennials – every marketers favourite group. Whether you love or hate the name, the fact remains that you need this target group. These people aren’t just a theoretical demographic anymore, they’re actually here – living, working and breathing right beside you.

    Who are millennials?

    There are so many different interpretations on the term, but this is the one I hang my hat on: they’re now in their 30’s, middle management professionals, decision makers and budget holders. The most important thing to remember is that they’re also the CEO of tomorrow and you need to win them over to your event brand now before it’s too late.

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  • 3 projection mapping planning tips

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    Projection mapping dates back to the 1960s, with Walt Disney producing one of the first public displays with the launch of its Haunted Mansion ride in 1969. Projection mapping first came to prominence in the mid-2000s, when brands began to use it in experiential marketing campaigns. Arguably one of the most compelling ways to express a brand, it has fast become a popular and effective way for event organisers to awe and inspire their audiences. 

    Projection mapping turns any object or building, be it a car or a disused factory, into a canvas for 3D projection of images, motion graphics, video, 3D animation and even live stream video.  Used alongside audio and lighting, projection mapping can be a powerful multi-sensory and immersive story-telling tool.

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