There’s no better feeling than the sensation of being a part of something magical. That’s how I felt when our team worked with the London Organising Committee of the Olympic and Paralympic Games. To see the magnitude, global visibility, and sheer complexity of the event come together to create one giant unstoppable machine was, well, mind-blowing and inspiring.
A magical event is, at its simplest, about matchmaking — “Buyer, meet seller” in a B2B context or “Attendee, meet attraction” in a consumer context. But with so much new technology, increasing globalization and new generations bringing new challenges to the marketplace, the exhibition and event industry is changing rapidly. You need to constantly evolve your offering if you’re going and turn it into magic, and that means staying up-to-date on new resources. Here’s how: