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  • 8 Effective Social Media Tips for First-Time Exhibitors

    8 Effective Social Media Tips for First-Time Exhibitors

    Exhibiting is no joke… there’s a ton of planning, endless to-do lists, and before you’re ready, it’s show time! With all this on your hands, it’s hard to focus on anything that’s not absolutely necessary and vital to your booth. But “necessary” and “vital” vary from person to person.

    One goal nearly all exhibitors share is to generate leads. If you walk away having made new relationships with potential customers, then exhibiting was a success. Incorporating social media is an easy and necessary way to drive traffic to your booth.

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  • 4 Ways to Dig Up Your Best Ideas Through Brainstorming

    4 Ways to Dig Up Your Best Ideas Through Brainstorming

    We all have those mornings… you wake up, the solution to the work-related problem is there, no effort required. Unfortunately, some of the best ideas don’t emerge on their own, and let’s be honest, life isn’t always that easy. And like a rough diamond, the good stuff might be there, but it’s going to take a bit of effort to make it shine.

    Brainstorming is the best method for digging up those gems that WOW your clients and make your boss relieved to have you on their team. Here are four ways to dig up your best ideas through brainstorming:

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  • 7 Sponsorship Opportunities (and How to Make Them Count)

    7 Sponsorship Opportunities (and How to Make Them Count)

    Sponsorship can be a powerful strategy for connecting with consumers, but getting the most out of your investment requires more than buying space on a banner.

    When Visa approached the Olympics about being its official credit card sponsor, the company didn’t just secure valuable ad space; it insisted that Visa would be the only credit card accepted at the games.

    That sponsorship prompted increased spending by Visa cardholders and improved brand awareness and perception among non-cardholders. With this aggressive approach to exclusivity, Visa overtook American Express as the preeminent credit card company within just a few years.

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  • 5 Tips for Measuring Engagement at Your Next Live Event

    5-Tips-for-Measuring-Engagement-at-Your-Next-Live-Event

    “You can’t manage what you don’t measure.”

    This adage from W. Edwards Deming sounds simple enough, but its value seems to be lost on many professionals when it comes to measuring attendee engagement at live events.

    Events are a critical component of any brand’s marketing strategy because face-to-face is the best way to engage a brand’s current and prospective customers.

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  • Virtual Reality Is Cool, But Don’t Bet Your Event on It

    Virtual-Reality-Is- Cool-But-Don’t-Bet-Your-Event-on-It

    They say that everything old becomes new again, and virtual reality developers seem determined to prove that adage true. VR was supposed to change the world in the 1990s, but neither the technology nor the demand for it was there. The hardware was clunky, the graphics were dizzying, and the overall quality of the experience wasn’t great.

    The idea of sharing helmets, goggles, and glasses with family members — let alone strangers — was a huge hurdle in public spaces. People soured on virtual reality, so it remained the stuff of science fiction.

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  • When Considering Event Sponsorship, Think Outside Your Industry

    when-considering-event-sponsorship-think-outside-your-industry

    An organization commonly stays in its target niche when attempting to grow an audience, but a powerful tactic worth exploring calls for seeking a marketing boost outside a familiar industry.

    Opening the door to new players allows organizations to increase brand visibility, something that 59 percent of exhibitors cited among the reasons to sponsor events in our recent Sponsorship 2.0 research. And half of these same sponsors measure the effectiveness of the event sponsorship based on the number of visitors to the organization’s booth — traffic and visibility sponsors wouldn’t otherwise see.

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  • 5 Exhibition Resources You Can’t Live Without

    5-exhibition-resources-you-cant-live-without

    There’s no better feeling than the sensation of being a part of something magical. That’s how I felt when our team worked with the London Organising Committee of the Olympic and Paralympic Games. To see the magnitude, global visibility, and sheer complexity of the event come together to create one giant unstoppable machine was, well, mind-blowing and inspiring.

    A magical event is, at its simplest, about matchmaking — “Buyer, meet seller” in a B2B context or “Attendee, meet attraction” in a consumer context. But with so much new technology, increasing globalization and new generations bringing new challenges to the marketplace, the exhibition and event industry is changing rapidly. You need to constantly evolve your offering if you’re going and turn it into magic, and that means staying up-to-date on new resources. Here’s how:

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  • Event Sponsorship Trends

    Sponsorships

    As an event organizer, you understand that incorporating mutually beneficial sponsorships is a huge part of executing a successful event — not to mention garnering the ROI you desire. Still, it can be hard to know where to start when you’re unsure of where sponsors’ needs and expectations intersect with your own.

    Last fall, GES’ market and strategy team surveyed some of the most prominent names in events — both on the organizer and exhibitor sides — to identify upcoming sponsorship trends in terms of reporting, performance measurement, sales strategies, and more. One thing is clear: Organizers and exhibitors have different priorities. Here’s a quick overview of some of our findings:

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  • Making Friends: How Large Shows Can Complement Proprietary Events

    Instead of feeling threatened by the steady proliferation of proprietary corporate events, organizers of shows with 125,000-plus net square feet of exhibit space can profit from the trend.

    That’s the message I shared with executives and managers at Lippman Connects’ most recent Large Show Roundtable (LSR).

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